Businesses are now in uncharted territory. The impact of the COVID-19 pandemic is being felt throughout all industries, reaching from global brands to small-to-medium-size enterprises....
Despite occasional dire predictions about the pending demise of email as a marketing tool, it’s still very much alive and in robust health. According to...
There you are, having coffee at the Chamber of Commerce breakfast and networking with your table companions when the topic of Google Ads comes up....
Do you remember our July 27, 2018 blog post, “Understanding Consumer Behavior in Digital Marketing”? A lot has changed in just over a year! Emerging...
Every business wants to know what its customers are saying about it. From positive feedback to the not-so positive, being attuned to customer sentiment is...
Everybody’s talking about podcasts, and it seems everybody’s also launching their own. Even House Hunters featured an episode about podcasting friends who bought a house...
The future of education is online. Old-school colleges and universities now offer online undergraduate and graduate programs; “born digital” schools give adults the opportunity to...
It’s the beginning of the year, and you know what that means! Time for experts to gaze forward through the next 12 months and proclaim...
Regular readers of this blog know that it’s a mobile-first world. Yet, as digital marketing consultant Shane Barker relates on Medium, “. . . most...
“On the Internet, nobody knows you’re a dog,” was cartoonist Peter Steiner’s claim to fame when it was published in The New Yorker in 1993....