What is a ‘Domain Name’?

Domain Name System, or DNS, is the friendly naming system for giving addresses to web servers and web pages. Somewhat like international phone numbers, the domain name system gives every server a memorable and easy-to-spell address. Simultaneously, the domain names hide the really technical IP address which most viewers aren’t interested in.

Why do you need a ‘Domain Name’?

Your Domain Name is similar to your home address. It’s specific to you, like a street address there are many on the same road but the street number makes it different. It works the same for the internet. You need something that is different from all the other websites out there so people can find you. There is only one of each Domain name making it important for a company’s identity, copyrights or trademarks, increasing brand awareness and help with search engine optimization.