What is search engine optimization (SEO)?
Search Engine Optimization, or SEO for short, is the practice of improving and promoting a website to increase the number of visitors coming from search engines, through organic or pay per click strategies. There are numerous aspects of SEO, including the words on your page, the way other sites link to or from you (backlinks) on the web, the addition of PPC ads, local directory submissions, and more.
Keyword usage & targeting
Our marketing integration uses traditional SEO but also combines social media marketing. In the past, many people just worked on getting inbound links; now we're seeing social media playing a growing role.
Why can't search engines figure out my website?
Search Engines are smart, but they still need our help. The major engines (Google, Bing, Yahoo, etc.) are constantly updating and improving their technology to crawl the web more in-depth for better results pages. However, there is a limit to how they operate. They also use countless algorithms to decipher a “good” site from what it considers a “bad” one. A smart SEO specialist can net you thousands of visitors and boost your pages in the graces of the algorithm powers that be.
A major component of SEO for countless industries is local SEO. Every business with a brick and mortar location (even those without) should be conscious of local SEO, and make sure their location is claimed and verified with local directories and social networks... or a shady competitor might edit your directory listing for you!
Do I Need SMI Too?
Search Marketing Integration (SMI) is about more than a Facebook “Like”. SMI uses traditional SEO practices and incorporates sound social media marketing strategies. The Web 2.0 online atmosphere has made social media a key influencer in the race to online superiority. Anything that promotes positive brand recognition is a visibility influencer and thus a search engine optimizer.
Let one of our impressive SEO packages help your website get noticed