Search Engine Optimization, or SEO for short, is the practice of improving and promoting a website to increase the number of visitors coming from search engines, through organic or pay per click strategies. There are numerous aspects of SEO, including the words on your page, the way other sites link to or from you (backlinks) on the web, the addition of PPC ads, local directory submissions, and more.
Our marketing integration uses traditional SEO but also combines social media marketing. In the past, many people just worked on getting inbound links; now we’re seeing social media playing a growing role.
Search Engines are smart, but they still need our help. The major engines (Google, Bing, Yahoo, etc.) are constantly updating and improving their technology to crawl the web more in-depth for better results pages. However, there is a limit to how they operate. They also use countless algorithms to decipher a “good” site from what it considers a “bad” one. A smart SEO specialist can net you thousands of visitors and boost your pages in the graces of the algorithm powers that be.
A major component of SEO for countless industries is local SEO. Every business with a brick and mortar location (and even those without) should be conscious of local SEO, and make sure their location is claimed and verified with local directories and social networks. Without doing so you risk a shady competitor might edit your directory listing for you!
Search Engine Marketing (SEM) can do wonders for a brand’s exposure when coupled with a solid SEO plan of action. The use of Google Ad Words allows for a website’s pages and advertisements to appear higher on Search Engine Results Pages (SERPs). Having your business listed on the first or second page of search engines is key to gaining more website traffic.
Let one of our impressive SEO packages help your website get noticed