How Can Your Business Improve its Online Reputation?
“Anyone with a smartphone can impact your brand.” – Claudia Gerbasi, Managing Director, Retail, Reputation.com Your business may have been on the receiving end of bad...
06 February, 2020
Business
Don’t Reinvent the Wheel – Using Templates in Digital Marketing
Does your company have a digital marketing department, or a small team that serves the purpose? If so, you’ve doubtlessly been challenged by the many...
17 May, 2019
Top Content Marketing Mistakes to Avoid – Advice from the All-Stars 2019
Do you remember our July 13, 2018 blog post, Top Content Marketing Mistakes to Avoid – Advice from the All-Stars? It’s time to return to...
10 May, 2019
Beware of SEO and Google Scams – What Every Business Needs to Know
Are you a business owner whose inbox is blowing up with unsolicited email from self-proclaimed SEO specialists who – out of the goodness of their...
03 May, 2019
I Second That Emotion – the Role Emotion Plays in Branding
There was recently an interesting Twitter post by online marketing guru Kim Garst: “Inspiration is the number one most shared type of content across every social...
26 April, 2019
How to Improve Your Mobile Conversion Rates
Regular readers of this blog know that it’s a mobile-first world. Yet, as digital marketing consultant Shane Barker relates on Medium, “. . . most...
21 December, 2018
Amazon PPC – What it is, and Why You Should Probably Add it to Your Ad Campaign Mix
Google AdWords and Facebook have long been the leading pay-per-click (PPC) advertising platforms. Yet, it should be no surprise that Amazon is quickly rising as...
14 December, 2018
Is it Time for Your Business to Rebrand?
When the venerable restaurant chain IHOP announced in June of this year that it was changing its name to IHOb to emphasize the burgers on its...
02 November, 2018
How to Improve Your Local SEO Ranking and Build Up Your Brick and Mortar Business
Reports on the death of brick-and-mortar business in the e-commerce age are very premature. Enterprises that operate from a physical location – as well as...
26 October, 2018
Move Over Kim Kardashian – Here Comes the Micro-Influencer
Remember when getting a video to go viral was the dream of every business and brand? Remember when businesses and brands eventually figured out that...
05 October, 2018