Business

The Best Call-to-Action Strategies for Small Business Websites

You can invest in professional web design, create helpful content, and drive traffic to your website through SEO and advertising. But if visitors don’t know...

09 June, 2026

Nine Pages Every Service-Based Business Website Must Have

Your website is often the first impression potential customers have of your business. But it’s not just about looking good — it needs to guide...

09 April, 2026

Lessons of the Chocolate Shop

This humble blog post is a departure from our usual pointers about digital marketing tactics and strategies for small businesses. Instead, it’s a true story...

23 May, 2023

Why Your Outdated Website is Bad for Business

We have danced around this week’s topic many times, but today, we’re going to be direct. The awful truth is that appearances matter, and your...

08 January, 2022

What Not To Do On Your Instagram Business Account

Instagram is the social media platform that everyone loves to visit, yet poses challenges for businesses and their business accounts. Unlike a personal Instagram account...

08 November, 2021

Is Your Brand Connecting With Your Target Market?

Okay, okay! We know that we say our humble blog focuses only on digital marketing topics of interest to small-to-medium-size business owners – that talk...

27 July, 2021

The Ecommerce Toolbox – What You Need to Take Your Business Online

The world has gone digital, and that includes shopping. From international online shopping platforms like Amazon to small businesses, consumers are increasingly looking for more...

03 May, 2021