Don’t Forget Generation X!
They remember the Brat Pack, grunge rock and brick-sized cell phones. But they’re often the generational equivalent of the neglected middle child, and forgotten by...
03 December, 2021
Social Media
Social Media Pet Peeves
Is your small-to-medium-size business taking the DIY approach to social media? If so, you may be making blunders that are sabotaging your efforts to drive...
16 August, 2021
How to Handle a Bad Online Review
There comes a time in the life of every business that a dissatisfied customer posts a bad review on Google My Business, Yelp, Facebook, Amazon...
09 August, 2021
Know Your LinkedIn Etiquette
LinkedIn is known as the Chamber of Commerce of social media platforms, and with good reason. Much like a Chamber mixer, LinkedIn is where business...
18 June, 2021
What are the Secrets to Social Media Success?
Effective marketing includes finding the right channels to deliver messages to your target audience. Not all platforms and channels are the same when it comes...
20 April, 2021
How to Promote Your Business with Instagram Reels and LinkedIn Stories
It’s no secret that video has been increasing in popularity on social media. For business owners looking to engage their audience in new and effective...
02 April, 2021
Time for Spring Cleaning for Your Website!
You may be familiar with the annual ritual known as spring cleaning – the time of year to rid your home of clutter and scrub...
15 March, 2021
What Are Twitter Fleets — And Are They Right for Your Business?
Embracing social media marketing is one of the best ways to connect with your audience online as a business or organization. Each social media platform...
19 February, 2021
Are Short-form Video Apps the Future of Social Media?
Do you remember the old days, when YouTube was the only video sharing game in town? Not only is there much more competition now, but...
21 December, 2020
How to Use LinkedIn for Your Business
Despite its button-down image as the Chamber of Commerce of social media platforms, LinkedIn is often underutilized as an asset that can help establish your...
22 October, 2020