Landing Page or Microsite – How to Decide which is Right
As a business owner, you may have heard of landing pages and microsites as they relate to digital marketing campaigns. But now you’re faced with...
20 July, 2023
PPC
How to Build a Successful Landing Page
Each page of your website serves a specialized purpose. The Home page introduces visitors to your business and provides the essence of the experience they...
02 February, 2023
The Power of Pay-Per-Click
Driving traffic to your website is always a challenge for a small business owner. Whether you’re looking for leads, foot traffic to your retail location...
05 August, 2022
Is Instagram Right for Your Business? The answer may surprise you!
Once considered the realm of selfie-obsessed millennials, Instagram has become a power player for brands looking to increase their clout. Since its purchase by Facebook...
11 January, 2019
Amazon PPC – What it is, and Why You Should Probably Add it to Your Ad Campaign Mix
Google AdWords and Facebook have long been the leading pay-per-click (PPC) advertising platforms. Yet, it should be no surprise that Amazon is quickly rising as...
14 December, 2018
In Case You Missed it, Here Are Some of The Top Facebook Ads of 2017 (So Far)
The Top 10 Facebook Ads of 2017 Remember the days when billboards were king? And you would ask your friends, “Wow, did you see what Nike...
23 September, 2017
Lessons on PPC From The Wolf Of Wall Street
Everyone who has seen even 5 minutes of the film “Wolf of Wall Street” remembers the iconic “Sell me this pen” scene. Leonardo DiCaprio, as villainous...
13 September, 2017
6 Reasons To Use Google AdWords
How To Budget For Your Consumer Niche Let’s say you bake the world’s greatest chocolate cake and you want to advertise it as such. However, why...
09 May, 2017
Why Online Ads Are Key to Building ROI
Ads, Fads & Digital Doodads Any good marketing professional will tell you that you have got to get your company a website. No business can survive...
15 April, 2016
SEO: Going, Going, Not So Gone
Finally figured out what Search Engine Optimization (SEO) was only to hear that Search Marketing Integration (SMI) is the cool new “in-the-know” marketing tool? Don’t...
15 October, 2015