Why Your Business Needs Mobile Marketing
The Consumer Technology Association tells us that, worldwide, more people own a cell phone than a toothbrush. So if you sell toothbrushes and have been...
19 April, 2019
Marketing
The Bottom Line About Online Reputation Management
Every business wants to know what its customers are saying about it. From positive feedback to the not-so positive, being attuned to customer sentiment is...
08 March, 2019
Should You Start a Podcast for Your Business?
Everybody’s talking about podcasts, and it seems everybody’s also launching their own. Even House Hunters featured an episode about podcasting friends who bought a house...
28 February, 2019
Elements of a Great Landing Page
A website, like love, is a many-splendored thing. Each page serves a different purpose for your company’s online presence. For example: informational pages, category pages,...
08 February, 2019
How to Write Fascinating Content About a Boring Industry
Is your brand or industry boring? Of course not – even if your company manufactures an obscure part used only by tractor manufacturers. It’s most...
01 February, 2019
X Marks the Spot: Create Call-to-Action Buttons that Get Leads
X marks the spot on every treasure map you’ve ever seen. Find the X, start digging, and you’ll be rewarded with a chest of gold!...
12 October, 2018
Influencer Marketing ‒ How to Influence the Influencers
A celebrity with a massive Instagram following posts about the awesome eyeliner that’s her new favorite, and sales for said eyeliner immediately go through the...
20 July, 2018