Don’t Reinvent the Wheel – Using Templates in Digital Marketing
Does your company have a digital marketing department, or a small team that serves the purpose? If so, you’ve doubtlessly been challenged by the many...
17 May, 2019
Marketing
Top Content Marketing Mistakes to Avoid – Advice from the All-Stars 2019
Do you remember our July 13, 2018 blog post, Top Content Marketing Mistakes to Avoid – Advice from the All-Stars? It’s time to return to...
10 May, 2019
Beware of SEO and Google Scams – What Every Business Needs to Know
Are you a business owner whose inbox is blowing up with unsolicited email from self-proclaimed SEO specialists who – out of the goodness of their...
03 May, 2019
I Second That Emotion – the Role Emotion Plays in Branding
There was recently an interesting Twitter post by online marketing guru Kim Garst: “Inspiration is the number one most shared type of content across every social...
26 April, 2019
Why Your Business Needs Mobile Marketing
The Consumer Technology Association tells us that, worldwide, more people own a cell phone than a toothbrush. So if you sell toothbrushes and have been...
19 April, 2019
The Bottom Line About Online Reputation Management
Every business wants to know what its customers are saying about it. From positive feedback to the not-so positive, being attuned to customer sentiment is...
08 March, 2019
Should You Start a Podcast for Your Business?
Everybody’s talking about podcasts, and it seems everybody’s also launching their own. Even House Hunters featured an episode about podcasting friends who bought a house...
28 February, 2019
Elements of a Great Landing Page
A website, like love, is a many-splendored thing. Each page serves a different purpose for your company’s online presence. For example: informational pages, category pages,...
08 February, 2019
How to Write Fascinating Content About a Boring Industry
Is your brand or industry boring? Of course not – even if your company manufactures an obscure part used only by tractor manufacturers. It’s most...
01 February, 2019
X Marks the Spot: Create Call-to-Action Buttons that Get Leads
X marks the spot on every treasure map you’ve ever seen. Find the X, start digging, and you’ll be rewarded with a chest of gold!...
12 October, 2018