Why Online Ads Are Key to Building ROI

Ads, Fads & Digital Doodads

Any good marketing professional will tell you that you have got to get your company a website. No business can survive and sustain their growth rate without at least a landing page for consumers to be directed to once they hear about you.

Cloud based website development teams like Virtual Stacks Systems devote a rich bank of resources to not only creating excellent websites, but also to making sure those websites get noticed. With a highly trained Search Engine Optimization (SEO) department scouring the internet and flooding it with engaging information, every website is set apart from competitors in a big way!

You may have your own advertising budget and marketing plan in place but how effective they are can be maximized with the incorporation of online advertising techniques.

AdWords

The use of Google AdWords allows for a website’s pages and advertisements to appear higher on Search Engine Results Pages (SERPs). Not many searchers will enter keywords or queries into a search engine, like Google, and go directly to page 19. The success of a business’ website, and overall online presence, relies heavily on its positioning on results pages.

AdWords is an auction that determines:

  • Which website ads hold more relevance to a consumer’s inquiry
  • How important and successful specific queries are to specific markets or topics
  • The amount advertising specialists will spend every time the ad is clicked on. This amount is called CPC, Cost per Click.

Keyword Planner

This tool is actually part of the AdWords community. It helps choose, examine, and rate the best keywords, key phrases and overall queries best for SERP placement.

  • The most beneficial asset the Keyword Planner provides is the insight into ideal queries for maximizing Quality Scores for higher ranking ads.
  • The higher a keyword’s Quality Score, the lower the CPC and the better the ad position or Ad Rank.

Webmaster Tools

This collection of analytics tools helps Content Managers and SEO specialists track and monitor the performance of a website. Detailed data is collected and reported revealing how the search engine’s algorithms comb each page of the website.

  • Relevance and validity of the website’s content
  • How many impressions, clicks and overall visits to the website
  • Number and credibility of links directing to and from the website
  • Up-to-date and accurate reading of the health and positioning of the website

Google Analytics

A dashboard that helps you monitor your website’s traffic. The tool works with the other website management tools (listed above plus more!) to help determine the state of the actual site. Google Analytics tells you what comes of the visitors that stop by your website. Helpful information is gathered such as:

  • Possible Leads and Conversions based on why and how long consumers visited any of your website’s pages
  • The demographics of the visitors to the website
  • If it is an E-Commerce platform, any and all metrics related to transactions and inquiries

These tools and practices, plus many more, help build a solid foundation for managing a website’s health and continued growth. We at Virtual Stacks Systems use these and any other strategies you want incorporated to help you increase your market positioning and reap the results your business’ website deserves.

Whether you are a swimming pool leak detection company, primary care clinic, lawn care services provider, or medical weight loss provider, mastering SEO and SEM on the front-end will save you a lot of time and money on the back-end!

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Why Do I Even Need SEO?

Do I need PageRank?

PR as in Puerto Rico? No Silly, PageRank!

Google has a strong fundamental belief in making the internet a better place to virtually surf. The tools and applications Google develops to protect your search experience are designed for security and productive assistance. So when it comes to optimizing your website for search engines, the techniques used by Search Engine Optimization (SEO) professionals become a main go-to for daily activity. Google’s PageRank is an SEO tool that counts the number of links directing searchers to a website and uses those numbers to score the pages. The more links, the more important a web page is.

Where every SEO tool Google, and the many other search engines, creates is programmed to scour the web for distinct information, PageRank pertains to the popularity of a website. A site’s popularity is the result of the numerous reasons people would want to visit your website. It also pertains to the reasoning for people wanting to send others to your site as well.

Consider these two big reasons for popularity increases:

  • Content Relevance – The more helpful and informative your content is, the more people will be inclined to revisit and suggest your website. Also, make sure the content is up to date and commonly verified or accepted.
  • Personal Gain – Other website creators will link to a higher ranked webpage as a gateway for internet surfers to visit their relative site. Back-linking and other link techniques can be mutually beneficial or just plain annoying.

The PageRank relies on a scoring system that goes from 0 to 10; ten being the highest rank a web page can receive. The more important Google finds a page once it is created, the higher the score will move up. It’s as simple as that! When starting out, your page will have a zero regardless of how vital your website may actually be to inquiring minds. Once it begins to interact with other pages and is deemed safe, over time it will rise in PR score.

Recently, Google announced that it will be removing the PageRank meter from the Google Toolbar. Its purpose as a tool for public use has run out not that Google is as popular as it has become. Even though we will no longer be able to see it, it will still be used internally when the Google algorithms decipher our web pages.  Some find PR’s public end a good thing. Others, not so much. No matter your feelings either way, say goodbye to the outdated scoring system!

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