Landing Page or Microsite – How to Decide which is Right
As a business owner, you may have heard of landing pages and microsites as they relate to digital marketing campaigns. But now you’re faced with...
20 July, 2023
Blog
Eight Common B2B Social Media Mistakes
So you’ve learned that adding social media to your business-to-business (B2B) enterprise is an important part of increasing awareness and building important professional relationships that...
08 June, 2023
Lessons of the Chocolate Shop
This humble blog post is a departure from our usual pointers about digital marketing tactics and strategies for small businesses. Instead, it’s a true story...
23 May, 2023
Still More Social Media Mistakes
As long as there’s social media, there will be mistakes made on it by businesses that take the DIY approach to writing, posting and following....
24 April, 2023
Seven Elements Your Website’s Homepage Needs
So you’re planning a website for your small business! Whether you’re going to do-it-yourself or hire a professional website designer (which we hope you will...
17 April, 2023
What Your Website’s Footer Should Contain
Consider the website footer: That unchanging section of information near the bottom of every web page that includes the copyright notice, links to pages also...
03 April, 2023
Five Questions Your Small Business Website Should Answer for Visitors
So you have a small business, and a website to drive traffic to your store, restaurant or e-commerce offerings! Congrats! You’re already ahead of your...
06 March, 2023
Why Your Outdated Website is STILL Bad for Business
A while back, we published a blog post titled “Why Your Outdated Website is Bad for Business” – which focused on how business websites stuck...
17 February, 2023
How to Build a Successful Landing Page
Each page of your website serves a specialized purpose. The Home page introduces visitors to your business and provides the essence of the experience they...
02 February, 2023
11 Essential Elements for Your E-commerce Website
Are you considering starting an e-commerce business, or adding e-commerce to your brick-and-mortar business? If so, there are 11 essential elements your e-commerce website needs...
13 January, 2023