It’s a mobile-first world. It’s also – let’s admit it – a Google-first world. In fact, Google’s recently instituted mobile-first indexing uses mobile content for...
It’s the beginning of the year, and you know what that means! Time for experts to gaze forward through the next 12 months and proclaim...
Regular readers of this blog know that it’s a mobile-first world. Yet, as digital marketing consultant Shane Barker relates on Medium, “. . . most...
Google AdWords and Facebook have long been the leading pay-per-click (PPC) advertising platforms. Yet, it should be no surprise that Amazon is quickly rising as...
Alexa, Siri and Cortana – along with the unanthropomorphic Google Assistant – may seem like members of the family, (perhaps the only ones who’ll listen...
“On the Internet, nobody knows you’re a dog,” was cartoonist Peter Steiner’s claim to fame when it was published in The New Yorker in 1993....
Google Tag Manager (GTM) has been getting a good deal of notice lately, but what exactly is it, and – more importantly – does your...
When the venerable restaurant chain IHOP announced in June of this year that it was changing its name to IHOb to emphasize the burgers on its...
Reports on the death of brick-and-mortar business in the e-commerce age are very premature. Enterprises that operate from a physical location – as well as...
Last week, we talked about the importance of text, color and layout for your website’s call-to-action (CTA) buttons. This week, we expand our scope to...