How Can Your Business Improve its Online Reputation?
“Anyone with a smartphone can impact your brand.” – Claudia Gerbasi, Managing Director, Retail, Reputation.com Your business may have been on the receiving end of bad...
06 February, 2020
Branding
Authentic Marketing: Being True to Your Brand and Your Customers
Authentic marketing is a worthy goal, yet ironically risks becoming just another buzzword that gets bandied about in meetings. Taking a close look at what...
17 October, 2019
A Logo Speaks 1,000 Words About Your Company
A logo is too important to be an afterthought when starting up your business. You’ve invested money, resources and the sweat of your brow on...
05 July, 2019
Could Your Website Be Doing Better?
As we’ve said before, a website – like love – is a many splendored thing. And just as in love, keeping the relationship fulfilling requires...
06 June, 2019
I Second That Emotion – the Role Emotion Plays in Branding
There was recently an interesting Twitter post by online marketing guru Kim Garst: “Inspiration is the number one most shared type of content across every social...
26 April, 2019