How to Improve Your Mobile Conversion Rates
Regular readers of this blog know that it’s a mobile-first world. Yet, as digital marketing consultant Shane Barker relates on Medium, “. . . most...
21 December, 2018
Blog Post
Amazon PPC – What it is, and Why You Should Probably Add it to Your Ad Campaign Mix
Google AdWords and Facebook have long been the leading pay-per-click (PPC) advertising platforms. Yet, it should be no surprise that Amazon is quickly rising as...
14 December, 2018
What is Voice Search, and How Will it Impact SEO? What You Need to Know!
Alexa, Siri and Cortana – along with the unanthropomorphic Google Assistant – may seem like members of the family, (perhaps the only ones who’ll listen...
30 November, 2018
THE Best Digital Marketing Tips To Grow Your Small Business
“On the Internet, nobody knows you’re a dog,” was cartoonist Peter Steiner’s claim to fame when it was published in The New Yorker in 1993....
16 November, 2018
Google Tag Manager Made Easy!
Google Tag Manager (GTM) has been getting a good deal of notice lately, but what exactly is it, and – more importantly – does your...
09 November, 2018
Is it Time for Your Business to Rebrand?
When the venerable restaurant chain IHOP announced in June of this year that it was changing its name to IHOb to emphasize the burgers on its...
02 November, 2018
How to Improve Your Local SEO Ranking and Build Up Your Brick and Mortar Business
Reports on the death of brick-and-mortar business in the e-commerce age are very premature. Enterprises that operate from a physical location – as well as...
26 October, 2018
How to Choose the Best Color Scheme for Your Website
Last week, we talked about the importance of text, color and layout for your website’s call-to-action (CTA) buttons. This week, we expand our scope to...
19 October, 2018
Move Over Kim Kardashian – Here Comes the Micro-Influencer
Remember when getting a video to go viral was the dream of every business and brand? Remember when businesses and brands eventually figured out that...
05 October, 2018
Improving the Customer Experience with Chatbots – What You Need to Know
Who doesn’t want a robot pal? While this may conjure the mental image of a cool sci-fi companion, helpful chatbots are already assisting website visitors...
14 September, 2018