The Importance of Website Maintenance
Remember the classic prank phone call, “Is your refrigerator running?” Today’s version would be, “Is your website running?” Only the comeback to a reply of...
Remember the classic prank phone call, “Is your refrigerator running?” Today’s version would be, “Is your website running?” Only the comeback to a reply of...
Once considered the realm of selfie-obsessed millennials, Instagram has become a power player for brands looking to increase their clout. Since its purchase by Facebook...
It’s a mobile-first world. It’s also – let’s admit it – a Google-first world. In fact, Google’s recently instituted mobile-first indexing uses mobile content for...
It’s the beginning of the year, and you know what that means! Time for experts to gaze forward through the next 12 months and proclaim...
Regular readers of this blog know that it’s a mobile-first world. Yet, as digital marketing consultant Shane Barker relates on Medium, “. . . most...
Google AdWords and Facebook have long been the leading pay-per-click (PPC) advertising platforms. Yet, it should be no surprise that Amazon is quickly rising as...
Alexa, Siri and Cortana – along with the unanthropomorphic Google Assistant – may seem like members of the family, (perhaps the only ones who’ll listen...
“On the Internet, nobody knows you’re a dog,” was cartoonist Peter Steiner’s claim to fame when it was published in The New Yorker in 1993....
Google Tag Manager (GTM) has been getting a good deal of notice lately, but what exactly is it, and – more importantly – does your...
When the venerable restaurant chain IHOP announced in June of this year that it was changing its name to IHOb to emphasize the burgers on its...