Capitalizing What's Trending
Are You Marketing to What’s Trending?
Every single business, from the large corporation to six year old Susie’s Lemonade stand, is paying attention to the marketing of their products or services. With so many great strategies out there, from having marketing reps in the street to having the best website hosting provider, running any organization without consideration for getting seen by at least one person is a futile waste of time.
Brand marketing strategies will vary among companies and the outcomes will fluctuate but as long as you designate a few specific focal points, you can structure your strategy to capitalize via any avenue. These days, one of the most effective strategies, both organic & online, is to keep at least some of the marketing focus on what's trending in your target market.
Have you ever seen a vendor setting up shop at your favorite festival and wondered “Why bother?!” when what they are selling has no bearing on the event? Well, marketing is marketing! Any correlation can be harnessed to bring about:
Effective Target Market Positioning
Expanded Audience (outside of originally targeted market)
As long as your Return on investment (ROI) is favorable, any marketing strategy is a good one. It is similar to the saying: “Any PR is good PR.”
A major misconception in the cost of marketing to the masses is that only one strategy can work at a time. Your Marketing & Sales department can send a thousand Sales Reps out into the field and STILL need an attractive website with a solid digital presence. Overlapping an organic marketing plan with a digital one is an incredibly lucrative practice that ensures widespread growth.
Let’s go back to our darling little Susie. She wants to set up her Lemonade Stand at Coachella. So she sends her big brother (because 6 year olds aren’t allowed at annual big name music festivals; that would be silly!).
Brother Tim thinks it is ridiculous but is wrapped around her finger so he gives it a try. As a joke, he creates a sign that reads:
“My Baby Sister Is Making Me Sell Her Refreshing Lemonade. So Come & Get It!”
He decides to set up shop near the most populated area and sure enough, he is pretty successful the first day. He is amazed! The whole time customers are laughing and taking pictures and SnapChating it as they quench their thirst under the hot California sun.
By the second day, he has generated a line with multiple requests/offers to tag the business’ website or social media pages. Uh oh. Tim has nothing to offer them to showcase the business so he takes down their information promising to reach out to them soon. This is why enacting multiple marketing strategies is such a pertinent tactic.
Upon returning home, he tells Susie all about it and they decide they need an online presence. They see a Virtual Stacks ad on the internet and wisely purchase cloud-based website hosting with Search Engine Optimization (SEO) package that includes social media management.
Outside of school work, they work hard marketing all year and when big brother Tim returns to the music festival armed with a stronger virtual identity, festival goers are instantly lined up waiting to meet the company they’ve been hearing about (and from) all year!
Do I need PageRank?
PR as in Puerto Rico? No Silly, PageRank!
Google has a strong fundamental belief in making the internet a better place to virtually surf. The tools and applications Google develops to protect your search experience are designed for security and productive assistance. So when it comes to optimizing your website for search engines, the techniques used by Search Engine Optimization (SEO) professionals become a main go-to for daily activity. Google’s PageRank is an SEO tool that counts the number of links directing searchers to a website and uses those numbers to score the pages. The more links, the more important a web page is.
Where every SEO tool Google, and the many other search engines, creates is programmed to scour the web for distinct information, PageRank pertains to the popularity of a website. A site’s popularity is the result of the numerous reasons people would want to visit your website. It also pertains to the reasoning for people wanting to send others to your site as well.
Consider these two big reasons for popularity increases:
- Content Relevance – The more helpful and informative your content is, the more people will be inclined to revisit and suggest your website. Also, make sure the content is up to date and commonly verified or accepted.
- Personal Gain – Other website creators will link to a higher ranked webpage as a gateway for internet surfers to visit their relative site. Back-linking and other link techniques can be mutually beneficial or just plain annoying.
The PageRank relies on a scoring system that goes from 0 to 10; ten being the highest rank a web page can receive. The more important Google finds a page once it is created, the higher the score will move up. It’s as simple as that! When starting out, your page will have a zero regardless of how vital your website may actually be to inquiring minds. Once it begins to interact with other pages and is deemed safe, over time it will rise in PR score.
Recently, Google announced that it will be removing the PageRank meter from the Google Toolbar. Its purpose as a tool for public use has run out not that Google is as popular as it has become. Even though we will no longer be able to see it, it will still be used internally when the Google algorithms decipher our web pages. Some find PR’s public end a good thing. Others, not so much. No matter your feelings either way, say goodbye to the outdated scoring system!
E-commerce and You
Ecommerce, what is it?
Virtual storefronts, virtual malls, Etail…these are terms used when describing a point of service for E-commerce.
E-commerce simply means buying and selling products and services on the internet. It’s such a common thing in our lives at this point in time, can you believe that it was invented 25 years ago? Well to specify, “Online Shopping” was invented in 1979 by Michael Aldrich, an English inventor and Enrepreneur.
A closer look at the numbers
"In 2010 U.S. retail ecommerce sales were $167.3 billion U.S. dollars and amounted to $225.5 billion Dollars and are projected to grow to 434.2 billion U.S. dollars in 2017."
Everywhere you look, you will see them. They are your colleagues and competitors alike, and the successful business owners use e-commerce to increase their customer base and revenue.
Why do customers go online for their shopping? Online consumers need an available online shopping experience for many reasons. Their time is limited, could be a transportation or other mobility issue. Perhaps they just feel the need to view your product and pricing. In many cases the ease of clicking “buy now” is better than driving across town or haggling with you over the telephone.
Any business with that wants to grow sales and customers must have an online store. If you want to keep up and expand, web sales are key to your small business success. E-commerce helps this happen!
Benefits of E-commerce include:
- With an online storefront, you will have potential Customers from all over for a very small fraction of the price of a brick and mortar building, by reducing costs such as payroll, rent, utilities.
- You can sell your products to a larger pool of customers, those that do not necessarily live in your area.
- Your online storefront does not close. E-commerce allows you to earn sales at any hour of the day or night.
- Without needing the same amount of manpower, your online storefront will provide huge savings.
- Add awareness to your business and increase revenue
Virtual Stacks offers Powerful e-commerce hosting that’s fast
Get the most from your online business with Virtual Stacks e-commerce hosting. Work on your site as little or as much as you want. Build up your product list, create a fast, secure checkout and promote your business online.
Smart, secure checkout with options.
Sell your products online to customers who trust you with our e-commerce hosting plans. With secure checkout options, you can easily set up your payment processing and shipping for successful transactions that are quick and simple for your customers.
Your online storefront can make or break your business.
We build a custom e-commerce store for you and offer 24/7 support to help you manage your store.
Do you have a service or product to sell?
Virtual Stacks will work with you to get your business off the ground and on the World Wide Web by providing everything you need to get found online:
- E-commerce hosting
- Email Hosting
- Web hosting service
- Website Design
- Logo Creation
- Domain Name
Get E-commerce hosting and start selling online. We'll make it possible.