Digital Gifts for a Digital Daddy-O

Digital Gifts for a Digital Daddy-O

So, what did YOU get for Father’s Day? Or what did you give the big guy that lights up your world? Was it a gift card to Virtual Stacks Systems for FREE website development and design with the purchase of an SEO package ? It should have been! Dad can take his business to the next level with a website and stronger online presence. The beautiful silk neck-tie was certainly an excellent choice and surely he loves it. But what about tying together his marketing plans? Organic marketing strategies and other traditional tactics of sales & advertising mean nothing in 2016 without the virtual aspect of them. Even if he is not a business holder, a website can be strictly for fun. Hobbies love to be shared with the world and are a great way to connect to the community surrounding said hobby. Do you have any idea how many Bird Watcher websites there are? A lot! Same thing with chess lovers!

Website development isn’t the only thing Virtual Stacks Systems specializes in. Imagine someone asking to borrow a pen and you pull out an awesome pen with your own personalized logo on it! You don’t need to be Mr. or Ms. Corporate America to have a pen with your name and special symbol on it! Like dad says…it’s in the little things. Creativity is the key to a great gift. Hopefully, you provided your father, husband, friend, of the family, coworker or even son who’s also a dad something unique and treasured. Still not sure how a top notch web hosting company can make your, or your dad’s, day, month or year better? How about all that free time afforded thanks to the products and services provided? If you or he runs a business, an interactive website or requires frequent social media maintenance, Virtual Stacks Systems will take the upkeep off your hands. Freeing your time and mind up to do more with your day. Whether you are a medical weight loss clinic, a course management system developer, an Orlando plumbercontractor or a pool maintenance provider, you can make the most out of days like today and give your social media presence a boost too - now that's something Daddy-O will be proud of!

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Developing a Profitable Web Presence

Developing Websites and Web Presences

A Chair at the Internet Table

 

Visualize your business’ success. Now visualize that success without an online presence. A lot harder to see isn’t it? That is because in 2016 there is essentially no business that can thrive and grow without some form of web presence. Virtual Stacks Systems specializes in developing digital standing in respective markets. From web hosting to Search Engine Optimization (SEO) services, a company’s ratings and revenue have nowhere to go but up!

Having at least one online channel that your target market can use to substantiate your organization is vital to staying afloat in these competition heavy times. Whether it is:

  • A website or landing page
  • Social Media Domination
  • Digital Marketing Strategy
  • Search Engine Existence (via Search Engine Optimization SEO)

Each one of these ways of being globally connected can work independently but they are ABSOLUTELY most effective altogether. Virtual Stacks Systems is a web hosting company that has all the resources necessary, plus a few just to sweeten the pot, to improve the reach of any business. We are also the experts in Orlando SEO Services.

Every business can benefit from any one of the many products or services available with Virtual Stacks. Smaller companies can appreciate the affordable and budget considerate package options. With the eZnet ERP, for instance, streamlining your business’ workflow ensures increased productivity and happier customers! There is no limit to how far a business can go when they have a solid business model that includes a strong digital web presence.

THE Website

The foundation of any strong marketing strategy is a place to send potential customers for more information and credibility. When online, that foundation is a landing page or website. Everything about developing websites, from the memorable domain name to the artistic & modern automation, adds up to catapult someone ahead of competitors.

If web hosting provides a seat on the World Wide Web, then your website is the chair at the table that you can either sit or stand up on & shout ‘We Exist!’!  The stronger the web presence developed, the farther your shouts reach.

Without a website for people to visit, practices like improving Social Media management, SEO and digital marketing, are essentially wasted. With a site to point consumers, browsers and interested parties to, these practices fall into place and work together with the site to push the entire organization forward.

Contact us today to get started on a new website or restructuring the ‘chair’ so you can stand on it and shout with a booming voice!

Whether you are a Lake Mary Family Practice, a roof cleaning contractor or a doctor performing the Vampire Facelift, good quality content is the best way to get more customers through the door.

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Why Online Ads Are Key to Building ROI

Ads, Fads & Digital Doodads

Any good marketing professional will tell you that you have got to get your company a website. No business can survive and sustain their growth rate without at least a landing page for consumers to be directed to once they hear about you.

Cloud based website development teams like Virtual Stacks Systems devote a rich bank of resources to not only creating excellent websites, but also to making sure those websites get noticed. With a highly trained Search Engine Optimization (SEO) department scouring the internet and flooding it with engaging information, every website is set apart from competitors in a big way!

You may have your own advertising budget and marketing plan in place but how effective they are can be maximized with the incorporation of online advertising techniques.

AdWords

The use of Google AdWords allows for a website’s pages and advertisements to appear higher on Search Engine Results Pages (SERPs). Not many searchers will enter keywords or queries into a search engine, like Google, and go directly to page 19. The success of a business’ website, and overall online presence, relies heavily on its positioning on results pages.

AdWords is an auction that determines:

  • Which website ads hold more relevance to a consumer’s inquiry
  • How important and successful specific queries are to specific markets or topics
  • The amount advertising specialists will spend every time the ad is clicked on. This amount is called CPC, Cost per Click.

Keyword Planner

This tool is actually part of the AdWords community. It helps choose, examine, and rate the best keywords, key phrases and overall queries best for SERP placement.

  • The most beneficial asset the Keyword Planner provides is the insight into ideal queries for maximizing Quality Scores for higher ranking ads.
  • The higher a keyword’s Quality Score, the lower the CPC and the better the ad position or Ad Rank.

Webmaster Tools

This collection of analytics tools helps Content Managers and SEO specialists track and monitor the performance of a website. Detailed data is collected and reported revealing how the search engine’s algorithms comb each page of the website.

  • Relevance and validity of the website’s content
  • How many impressions, clicks and overall visits to the website
  • Number and credibility of links directing to and from the website
  • Up-to-date and accurate reading of the health and positioning of the website

Google Analytics

A dashboard that helps you monitor your website’s traffic. The tool works with the other website management tools (listed above plus more!) to help determine the state of the actual site. Google Analytics tells you what comes of the visitors that stop by your website. Helpful information is gathered such as:

  • Possible Leads and Conversions based on why and how long consumers visited any of your website’s pages
  • The demographics of the visitors to the website
  • If it is an E-Commerce platform, any and all metrics related to transactions and inquiries

These tools and practices, plus many more, help build a solid foundation for managing a website’s health and continued growth. We at Virtual Stacks Systems use these and any other strategies you want incorporated to help you increase your market positioning and reap the results your business’ website deserves.

Whether you are a swimming pool leak detection company, primary care clinic, lawn care services provider, or medical weight loss provider, mastering SEO and SEM on the front-end will save you a lot of time and money on the back-end!

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The Perks and Possibilities of a Virtual Private Server

The Perks and Possibilities of a Virtual Private Server

Wait, What Exactly is a Server, Anyway?

There is a common and universal vagueness around the understanding of what a server is. But a server is really just a computer. A really big computer. The function of the big computer is to respond to requests from other computers, or to “serve” them. Kind of like a great waiter at a fancy restaurant. Which is why that giant, wait staff of a computer is referred to as a server. One of the many widespread jobs that a server accomplishes is web hosting. So does a Virtual Private Server (VPS) mean you get a giant computer all to yourself? Not exactly. There are actually several ways to host your website.

Shared Servers

When a server is shared, it is really hosting numerous websites at once and all users have equal contact with the server. In a shared server situation, hundreds or even thousands of people have access to the same server. It is a great solution for individual blogs or websites that need little in the way of security. For example, a gymnastics coach might host their site on a shared server, where he or she can list location, class times, rates and areas of expertise for public referral. In this scenario there is little need for high level security or back up.

Dedicated Servers

A server that is used exclusively to host one site is called a dedicated server. A dedicated server is expensive, but a necessary solution for enterprise level organizations like hospitals and large corporations. When you need a dedicated server, you know it. But what if you fall somewhere in between the above options? There is an easy answer.

Virtual Private Servers

Fortunately, server based web hosting can happen in a third form. This is the Virtual Private Server (VPS). A VPS is private and dedicated. When a higher level of security is required, small business web hosting, for example, a VPS is often the best answer. A VPS accommodates where files need an individual firewall, avoidance of public level accessibility and the ability to run software that isn’t allowed in shared server settings. But if it’s not shared, and it’s not dedicated, how does it work?

Here’s How it Works

A VPS is a section of a giant computer or server, which is partitioned to house several smaller servers. Each partitioned server within the computer is its own environment. Each environment has its own operating system (OS) accessible and 100% controlled by its user. A VPS is less expensive than a dedicated server – and a VPS has several advantages over a shared server.

Advantages of a VPS

The perks of hosting on a VPS are numerous:

  • You can fully customize a web space to meet your needs and never have to pay for features or storage that you don’t use.
  • It’s cost effective because it’s scalable. You can start with a plan that supplies only the resources you need and then add to your plan as your need expands.
  • You have more control and more options than with a shared server. You can run most any software to make your web space work for you. You also have CPU processing to keep your site running faster.
  • A VPS gives you the option of conducting secure ecommerce by allowing you to fulfill CPI Compliance requirement - so you can accept credit cards as payment.
  • You get the same level of technical support that you would with a shared server.
  • You can choose the level of involvement and support you desire: from simple server space, to semi- managed sites or even fully managed web hosting where design, SEO and maintenance is all handled for you.
  • But wait, there’s more! A VPS is backed up by design. Most VSP hardware includes a second copy and backup power supplies that keep your site safe! So, if you have any hardware issues at all, your host can easily move your web instance to another space and you’ll never miss up-time or go to expense to fix your server.

Best of all, a VPS is a green light move – once you start hosting with one, your options are almost endless.

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