Seven Ways to Increase E-Commerce Conversions in 2018


Seven Ways to Increase E-commerce Conversions in 2018

According to the eMarketer, total e-commerce sales worldwide are expected to reach $2.77 trillion in the year 2018.

The e-commerce market has shown a steady increase in the last five years  ̶  a trend that is likely to continue. From $1.34 trillion in 2014, the e-commerce industry is projected to reach a whopping $4.48 trillion in the year 2021.  

E-commerce is a growing, yet complex market in which to succeed. It is a growing market because more and more people are turning to the internet for shopping. After all, online shopping isn’t just convenient, it spoils consumers with a variety of choices that aren’t as readily available in a brick-and-mortar retail store. And it is a complex market because not every e-commerce business owner is enjoying great profits.

If you are in the highly competitive e-commerce industry, conversion rates should be the greatest area of concern. Your e-commerce website may receive numerous visitors, but if they leave without becoming customers, it isn’t generating sales.

However, you don’t necessarily have to spend a great amount of money to improve your conversion rates. A website makeover may be in order, but there are many conversion rate optimization techniques that can improve your figures.

Understanding E-Commerce Conversion Rates:

The percentage of people who visit your website and complete the desired action is known as the conversion rate. This is the percentage of people who visit your site and buy from your online store. Nevertheless, this is not the only parameter for gauging success.

Any of the following actions can qualify as a conversion: a online sale, a buyer adding an item to their cart, someone adding an item to their wish list, social media shares, email signups and any other key performance indicator (KPI) you think is valuable for your e-commerce business.

Conversion rate optimization (CRO) is the method of finding ways to help the shopping experience of visitors to drive sales. On average, e-commerce conversion rates vary from 1% to 2%  ̶  but this is when you are doing most of the right things. For example, if 10,000 people visit your online store and 100 conversions are taking place for a particular period, your conversion rate is one percent.

ecommerce sale tips. ecommerce website marketing, internet marketing tips, internet marketing strategies, How to make money online

7 Ways to Increase E-Commerce Conversions in 2018

1- Use more product images and visuals – Attractive product photos make a big difference. People want to look at what they’re planning to buy, making product images one of the major factors in improving conversion rates. Because visitors can’t pick up and touch the items, providing as much visual information as possible is essential to enhance the shopping experience. Use high-quality, high-resolution images, with enough white space around them to prevent a cluttered appearance. Also include photos that show the product from different angles. And don’t skimp on size: Large images can increase your sales by as much as 9.4%.

2- Use high-quality product videosAdd videos to your marketing strategy! Videos now appear in 70% of the top 100 search results listings, with viewers being anywhere from 64-85% more likely to buy after watching a product video.

Businesses that use product videos generate revenue faster than those that don’t. However, low-quality product videos don’t help in increasing the conversions – 62% of customers form a negative opinion about the brand if the product video is poor quality.

3- Product descriptions are important, so improve them – Well-written product descriptions help your visitors convert to customers if they find all the relevant information alongside the product. Text should be in an easy-to-read font and point size, and in high contrast to the background. Add a summary of features and benefits for those who are currently just browsing.

Writing original product descriptions – rather than just pasting the manufacturer’s – can also boost your website’s search engine rankings. Hiring a professional copywriter on a freelance basis may be worth the investment.

4- Improve your checkout process and resolve cart abandonment issues – Cart abandonment is a common problem. According to a study by Forrester, 89% of customers have at some time left the website without completing the sale.

There are many reasons customers abandon a cart, including: mandatory registration, shipping costs, site speeds, comparison shopping (visitor not yet ready to buy), doubts and/or distractions.

Improving your checkout process by making it simple, easy and user-friendly may remedy the situation. For example, provide guest checkout so that customers aren’t required to register before buying. About 80% of U.S. online retailers offer guest checkout. Or, when a registered customer abandons their shopping cart, send a follow-up email asking if the reason was an issue you can help resolve.

5- Encourage your customers to post a review – Online shopping is about trust. Customers who give good reviews are bound to increase your conversion rates. More than 60% of online buyers read the reviews before purchasing the product. About 88% of individuals say that they have faith in the online reviews, and that they carry the same weight as personal recommendations.

Encourage your customers to post a review. Offer incentives, such as a discount, reward points or even a gift. The positive reviews can increase conversion rates, while negative reviews can provide a valuable opportunity to address the issue and ensure an improved shopping experience. If you’ve taken action to solve the problem, reply to the complaint. Removing negative comments or reviews can harm the reputation of your business.

6- Offer free shipping – About 28% of online shoppers will abandon their purchase because of shipping costs that weren’t revealed until checkout, and 74% will do so if they consider the shipping cost too high.

Offering free shipping to all customers is an ideal way to increase conversion rates. It attracts new customers and acts as an incentive for repeat business. If you do add shipping costs, be sure they are clearly stated.

7- Offer choices, but within reason – Too many product choices can overwhelm visitors. According to HubSpot, Columbia University questioned the widely accepted belief that choice is good through the “jam study.” Customers were offered the choice of six different jams in one location and 24 flavors in another. Of those with six choices, 40% were more likely buy, as compared to 3% faced with 24 choices. The result is clear evidence that too many choices discourage buying.

Product filters – which display a specific number of products on each product category page – also can lower conversion rates.

If you’re ready to increase the conversion rates of your e-commerce store, Virtual Stacks Systems can put our industry best practices to work for you. From product images and engaging videos to other conversion optimization techniques for connecting with your target audience, Virtual Stacks Systems will help you improve conversions, drive sales and increase your overall revenues.

Follow & Like:
20

Yelp Updates Are Coming: Get Your Business Pages Ready!




Yelp Changes: Get Your Business Ready

A robust presence on Yelp is essential for your business for a number of reasons. Good reviews from Yelp users can help your SEO strategy by driving more local traffic to your website and business. Yelp users like to see a business that is quick to respond to costumer concerns and broadcasts that they care about fixing any aspect of a negative experience. Yelp will soon be rolling out more changes to their platform, and businesses will need to be ready to have even more of a social presence on the site.

No more review requests

Yelp will be strictly enforcing its policies against soliciting positive reviews from customers in exchange for goods or compensation. The Yelp terms and services prohibit getting reviews in a way that is not organic (similar to Youtube’s rules against telling visitors directly to click on ads). Instead of trying to bribe costumers for good reviews, businesses need to curate positive responses on Yelp through a standard of high-quality customer service.

Yelp Followers will be available for all to see...

Currently on Yelp “followers” of a particular brand are invisible and anonymous. Users can see updates on businesses they follow, but no one can see what businesses they are following. Yelp has recently announced this will be changing. On November 28th Yelp follower lists will be visible to all. This is the perfect opportunities for businesses use their follows as a way to grow their brand.

Updates to Facebook Local Will Rival Yelp

Facebook already always had a review presence, but they have recently moved to compete directly with Yelp. The newest Facebook product launch is actually a relaunch of Facebook Local. The original Facebook Local app acted as a curator of events in your area. The relaunch still curates events, but it will instead give a greater focus on Yelp-style reviews and recommendations. If the app takes off Yelp will have a healthy competitor, and businesses will need to strategize for yet another platform. Just like with Yelp and with the current system of Facebook page reviews on their main website, be responsive and attentive to review responses.

Having a landing page ready to go

Yelp traffic will likely bring people to your website. You will need a landing page that clearly expresses your product or service’s mission statement, with a call to action that drives people to purchase products, sign up for a newsletter, download files, and so on. This will be the first thing customers see when they click your website from Yelp so make it pop! Yelp Changes: Get Your Business Ready, Local SEO, Yelp marketing, Digital marketing, SEO Company

Virtual Stacks Systems can build you a winning landing page. Virtual Stacks Systems can also assist you with gaining organic web traffic through SEO services, and assist you in all of your digital marketing needs.

While we're on the subject, if we helped you launch a new website or digital marketing campaign... head on over to our Yelp page and leave a review 🙂

 

 

Yelp Announcement:

 

Please follow & like us 🙂

EMAIL
FACEBOOK20
FACEBOOK
GOOGLE20
LINKEDIN20
INSTAGRAM20
Follow & Like:
20

Why Are Customers Avoiding Your Digital Retail Site?

 Over the next five years, the digital retail market is poised for a healthy double digit growth. E-commerce sales are projected to hit $2,352 trillion in 2017, increasing to $4,058 trillion by 2020. It is no wonder that online business is an opportunity everybody wants to cash in on. As an online store owner, it can be frustrating to see these numbers if your own sales numbers are not on the rise.

Opening your own online store seems fairly straightforward, but sustaining a profitable e-commerce business entails a lot of strategizing. Operating an online store requires hard work, smart moves, and intelligent decision-making in order to be a success. Yet, not every store owner is making money. Why is this?

Many e-commerce sites simply do not have the necessary amount of customers necessary to be successful. Without customers to purchase your products or services, it is very difficult to stay in business. Luckily, there are more than a few ways in which you can attract new customers to your e-commerce site.

Here are a few tried and true methods for attracting more customers to your online store:

1.  Create an Appealing Online Store

Think of your online store as your company’s storefront. Your website, above all else, should be attractive and professional. On average, it takes only five seconds for a potential customer to determine whether or not a site is worth their time. An unattractive website quite literally drives potential customers away – often right into the hands of your competitors.

The majority of people choose to purchase from a well-designed website over a basic one. Simply put, a more attractive online store is considered more trustworthy than one that is not. When it comes to e-commerce, first impressions are everything.

2.  Blog! Blog! Blog!

Content marketing is one of the best ways you can drive traffic to your online store. It is your responsibility, as a business owner, to inform potential customers about your products or services. Blogging is an effective and efficient way to do just that. It is the most straightforward way to answer any and all of the questions you think your customers would have about the products or services you offer. In a series of articles, you can easily explain each and every aspect of your business to your customers.

Creating relevant and valuable content not only keeps your customers informed, it also helps develop customer trust for your brand. Not to mention, blogs are a great way to improve your search engine ranking and interact with your clients on social media.

Content marketing and social media shares make for a potent combination. By becoming a reliable and trusted influencer, you can build your brand positively over time and, in turn, increase traffic to your site.

3.  Do Not Overlook the Power of a Free Sample

Bloggers, entrepreneurs, and journalists hold significant influence over their curated community of followers. With thousands of followers on social media and vast fan bases on their websites, these influencers can connect you to a very committed audience. A positive review about your product or service on their site would be seen by a hefty number of potential customers.

Try and reach out to these influencers by sending out samples of your product, so that they can review your product on their websites. Often, these influencers are considered experts in their field, thus lending credibility to your business.

If you look at each follower as a potential customer, you stand to gain immensely in terms of future sales.

4.  Stay Active on Social Media 

Social media makes for a great, often free, promotional tool for your business.

A successful social media campaign depends on creating and or sharing quality content. If you are able to generate relevant and interesting content, every follower becomes a potential customer.

Being active on social media can help attract more customers, but there are a few things worth considering before launching your first social media promotional campaign.

You need to post on a regular basis – every day if you want to remain fresh in the minds of your followers, but make sure the content that you do post is relevant. Focus on as many social platforms as you can, including Facebook, Instagram and Pinterest. These platforms drive maximum traffic to online stores. Always try to include images in your posts, as graphics tend to generate 50% more user engagement than plain text.

User engagement is key to a successful social media presence. Interact with potential customers as much as you can – answer their questions, ask them questions, grab their attention and reply to the comments they post. The more interaction there is, the better.

5.  Email Marketing is a Must

When you think of ways to attract more customers to your online store, email marketing is something you just can’t do without. There is a reason your inbox is filled with promotions from your favorite brands: email marketing is an effective and affordable way to attract customers.

In a recent survey, over half of the respondents claimed that they appreciated businesses who keep them in the loop via email. Of those surveyed, the vast majority specified that the emails received had a significant bearing on their purchase decision, as they were able to recall products that were featured in the emails.

However, this does not mean that you need to spam the inboxes of potential customers in an effort to stay relevant. There must be a reason to send an email. Reasons to send emails to your customers include:

  • Informing them about upcoming sales and promotions.
  • Product Launches
  • Sending discount coupons to previous customers for repeat business.
  • Product related tips
  • Suggesting similar products following a purchase.

6.  Show Your Customers You Care

Nothing is more important that making sure your customers are taken care of. A happy and satisfied customer is a great opportunity for future business – make purchasing in your store a memorable experience for all your customers.

Many customers will abandon an online purchase if their questions and concerns are not answered quickly. You need to be able to provide solutions for your customers as soon as possible, if you want to attract more business to your online store.

A McKinsey research study suggests that 70% of buying experiences are directly influenced by how the customer feels they are treated by the company. Good service is the key to customer satisfaction. Keep in mind though, that individuals are more likely to share a negative review over a positive one.

Remember that the higher the customer satisfaction, the greater the traffic to your store. Word-of-mouth is powerful! A simple conversation with an acquaintance can quickly become a recommendation for a roof cleaning company. Take care of your customer’s needs, and the good publicity will follow.

7.  Say yes to promos and discounts 

Everyone likes saving money! It is not the amount of the discount that matters, it is the way your customers feel about their purchase. Saving a handful of dollars just feels One of the best ways to give your clients a discount is to offer free shipping on their purchases. Shipping charges sometimes make or break a sale. Providing free shipping not only increases your traffic, it can also improve your sales, as the customer may be encouraged to spend a little more on products over shipping.

Consider free coupons for your first-time customers. Perhaps even increase customer loyalty through special discounts like “Buy three, get one free” promotions.

8.  Keep a tab on stats

Paying attention to statistics can provide invaluable information that you can use to attract new customers. Keeping a tab on website analytics gives you the insight on what is and is not working for you and why. Analytics can tell you everything from site navigation to pages visited. Take the time to familiarize yourself with Google Analytics when starting your online store.

9.  Advertising Works Wonders

Google AdWords pay-per-click campaigns are a great form of advertising, adopted by many businesses. Fast and affordable, Google AdWords can take your online store to the next level at an accelerated rate.

Whether you are a professional painter preparing to launch your online store, or are struggling to attract new traffic to your existing store, just contact Virtual Stacks Systems to make your digital retail journey a success.

From shaping your beautiful design, to hosting your store, to managing your AdWords campaign, Virtual Stacks Systems is a one stop shop that will take care of all your online needs.

Please follow & like us 🙂

EMAIL
FACEBOOK20
FACEBOOK
GOOGLE20
LINKEDIN20
INSTAGRAM20
Follow & Like:
20

What To Look For In E Commerce Website Design

What To Look For In An E-Commerce Solution

The Internet has pretty much - changed everything in our lives, from the way we shop to the manner in which we conduct our businesses, including their rules, with just a click of the mouse. But, with the growing online competition, it is survival of the fittest, hence tread with caution.

What is e-Commerce?

e-Commerce or electronic commerce is the process of buying or selling products or services over the internet or the World Wide Web. Anybody can start an e-commerce business, often also referred to as ‘online store or online shopping’, but it is advisable that before entering the market you should do some research on your own so that you can successfully climb the growth ladder.

One of the most important aspects that need's your immediate attention after you plan to start your online store is to get in touch with an e-commerce hosting services and get expert support and advice to formulate your plan. And, this is the trickiest part, selecting a company that matches your expectation and kick starts your online journey with a bang.

These are some of the points you should consider for complete e-commerce solution:

  • Hosting

Select a trustworthy and reliable web hosting company which is able to offer high-speed web servers with a minimum of 99.9% uptime. Also, consider the bandwidth your e-commerce solution provider can give, the more the merrier, as in most cases this determines whether their connections and network are fast or not.

Your business can suffer big time if loading of pages takes a lot of time, and once a customer abandons his / her purchase on your store, due to sluggish speed, they are unlikely to return to your site anytime soon.

  • Website and Domain name with multiple domain options

Your online store should be attractive to look at, easy to navigate and fast to process/access – these are the three essentials which cannot be overlooked.

Get your own domain name, an attractive and interesting one, which is easy to recollect. Also, ask for additional domain options and its cost, if any.

  • Shopping Cart

By far the most important software package your e-commerce store requires to effortlessly manage product list and process orders. A cart is a tool that connects your site with internal processes, which permits clients to choose their product, review their selection, make requisite changes, and finally to purchase the product.

Some of the other significant cart features to consider are:

– Product count- to keep the clients informed about the availability of the item, in stock or out of stock before the purchase.

– Quick checkout- for registered clients frequenting your online store.

– Applying discount and coupon code.

– Calculating shipping cost and taxes.

  • Payments

Another very important shopping cart feature for you to consider is the payment options. The general mode of payment in online shopping is by way of credit cards. Ask your e-commerce service provider the types of gateways they use and open a merchant account. Do ask your vendor about the safety of your client’s sensitive banking details. 

You should still consider using a cart that also allows accepting payments through other means like PayPal or Google Checkouts, giving the clients freedom to choose their preferred mode of payment.

  • Mobile compatibility

People these days don’t wait to reach home for visiting a site, they access it on the go and therefore mobile compatibility is a must for your online store.

  • Marketing

Search engine optimization strategies, email and social media marketing plans should be diligently crafted for taking your e-commerce store to greater heights.

A 24×7 customer support and SSL protection for security are two other major features that you should ensure when looking for an e-commerce hosting services. With an experience of over two decades in software development, Virtual Stacks Systems has been in the field of e-commerce solutions for long and can provide you with the expert support needed to take your online business to where it belongs, the top.

Whether you are an Orlando leak detection expert, a landscape design specialist or a promotional products provider good quality content is the best way to get more customers through the door.

Follow & Like:
20

Don’t Drop the CSR Ball

Don't Drop the CSR Ball

Happy Martin Luther King Jr. Day Business World!

As the holiday season winds down, with only a few specially recognized days left, this week we are reminded of the importance of doing good things for one another. Martin Luther King Jr. is honored this week with an American National Holiday for the massive impact he has had on the rights of and good-natured attitudes of everyone around the world. Many consider Martin Luther King Jr. Day a day of community service and outreach. A time to reflect on what we have done for our fellow man and what we can still do as human beings. The same mentality is felt by many businesses and organizations as well; especially online. Make sure your company’s community imprint is deep and, more importantly, felt by as many as possible.

Corporate Community Involvement, or Corporate Social Responsibility (CSR), is a serious and highly judged component of what makes an organization a successful and long lasting entity. The reasoning behind strengthening one’s community involvement is endless and requires ongoing commitment on the company’s part.

Consider these reasons when developing your own company's initiatives and environmental strategies:

    o Corporate owned or partnered non-profits draw more consumer attention
    o Increased competitive advantage
    o Citizens of the world will go out of their way to support the organization funding a good cause
    o The right kinds of employees will seek you out and want to join a great company
    o Your community and consumer environment will fight for you if times get rough

After all is said and done, the real benefit of upholding the portrayal of an 'Organization That Cares' is the feeling of doing what is right with what you’ve created.

CSR Online

Looking through the websites and digital presence of your competitors, and any business entity with a strong website, how well is your Corporate Social Responsibility represented? Globally, all eyes are on the CSR of big businesses. Many small businesses even depend on the digital spread of their cause or reputations to fuel their growth. Take TOMS® for instance; the shoe-wear company that has a committed initiative of giving shoes to underprivileged children around the world with every sale. Their rapid growth comes from their online outreach and the spread of their amazing strategy of affecting change. Their e-commerce dealings allow people all around the world to make purchases and donations. The best part? Their shoes' wear-ability along with the word-of-mouth, especially via social media, form their unique marketing platform.

Virtual Stacks Systems™ provides cheap web hosting and E-Commerce hosting options that facilitate your efforts in getting your message and community involvement recognized on a greater scale. The reality of the state of our world, from poverty to injustice to illness, is that plenty needs to be done on a larger scale than that of the physical reach of a business; no matter its size. Websites, social media pages, and the online marketing campaigns that boast the effectiveness of an organization’s attempts to make the world a better place are statistically more profitable on various levels.

Follow & Like:
20

9 Quick Steps to Build an Online Store

9 Quick Steps to Build an Online Store

WordPress has become the most powerful publishing tool over the years. Now the content management system aims to be the most popular ecommerce solution. With the onslaught of online store builders and site builders out there, WordPress has built a business on providing free tools to do everything that helps build ecommerce online store easily and fast, although it's not always so simple as drag and drop building. If you have ecommerce hosting, WordPress can help you manage and run an exceptional online store with tons of features. For many businesses, WordPress runs entire online store and storefronts easily.

What You Need with WordPress

To build an ecommerce online store that will do exceptionally well, you need a few things to get started.

1. Powerful Web Hosting

WordPress is just a platform. To get your business online, you want a powerful web host that can provide you steady, reliable and fast uptime. When finding the right web hosting company, look for these attributes:

  • Free Web Hosts - Always place advertising on your site. Pick free web hosts carefully. Alternatively, you can find a cheap web host with known reliability and fast uptimes.
  • Disk Space - Get enough disk space to allow your site to expand in the future.
  • FTP Access - Your web host must provide you with access to FTP so you can drag and drop your web pages and other files into your WordPress installation.
  • File Size Limits - Some free web hosts pose file restrictions.
  • Bandwidth - Find web hosts that provide you with a lot of bandwidth within your budget if you plan on hosting a popular online store.

When you choose a free web host, you may not get all of the features that you want. You'll also still end up paying for your domain name. Your online store has to have a high quality TLD in order to do well across different markets. Picking a domain name should relate in some way to your brand or products. This makes it easier for your online store to get traffic from search engines, but if you have an original name, you can still build traffic and create a popular online store.

 2. Install WordPress and WooCommerce

WordPress is free to install. With our web hosting packages, WordPress is installed with just one click from your dashboard. WordPress installs fast and allows you to start building your online store within a few seconds. Once your WordPress is installed, you can begin building your online store and product catalog. There are still a few things that you'll need to be completely set up and ready to start accepting orders.

Once you install WordPress, you can install WooCommerce, which is a free ecommerce plugin that works with ecommerce store themes.

3. Payment Processor

All stores need a payment process. Most use PayPal or Google Checkout, but there are a number of ways to ensure that you have a secure checkout. This is important to keeping your customers and allowing them to trust your store. Most online stores provide multiple payment types including all major credit cards, PayPal and even Bitcoin, in some cases.

4. Delivery and Fulfillment Service

While it's not necessary, these types of services help if you have a ton of products. If you have a large warehouse already, then you probably already have some way to process orders. If you are a small business order, delivery and fulfillment services can make it easier to get your products delivered on time and provide storage as well.

5. Premium Themes & WooCommerce

There are free WordPress themes that work pretty well for ecommerce, but premium themes also have some extra features. WooCommerce is a plugin that you'll install after you finish your WordPress installation. However, premium themes typically have more support for WooCommerce and allow you to use things like Visual Composer to drag and drop parts of your site's design to customize the way you want.

How All These Elements Work Together

While WordPress may be more of a management platform, but there's no reason not to use it for ecommerce especially with the addition of WooCommerce. Businesses have always combined WordPress storefronts with the actual store and product catalog. That's because WordPress allows you to easily manage images, navigation, pages, text and other content simply and easily.

Now that WooCommerce works fairly easily to build up your online store, you can simply add a way for customers to check out that is secure. There are a variety of options that allow you to accept payment. You want to be able to accept multiple types of payment from credit cards to PayPal. WooCommerce also has a built-in checkout feature, and you can buy the WooCommerce Checkout extension plugin that allows you to keep track of what's being bought on your site.

If you are selling digital goods, then you want to use a good delivery service. It can get messy trying to host your own digital good for download and delivery. Multiple services like FetchApp, PayLoadz and and Sellify are a few different options that make the process easy and efficient.

Building Your Store Quickly

Once you have all of these elements up and running, you should be able to drag and drop your content in your online store. One of the first decisions you have to make is whether you want to have a storefront online or if you'd rather have a homepage for your business with a link to your store.

If your business is all about your store, then it's better to have your homepage automatically take people to your online store. It also has to fit in with your audience. for example, if you are selling t-shirts, then your store is all about retail. Your homepage should load a store and navigation to how your visitors can find more t-shirts.

However, what if you are a t-shirt designer who is known for art and just recently started making t-shirts or prints? The choice is yours. Most artists will likely keep their homepage dedicated to displaying art and event information with a link to the store. Others may set up a completely different site for the store and keep another site for their artist homepage. The two sites can link to one another and be marketed together.

1. Start with the Basics 

Your online store should have the basics already created. You need to have a homepage or storefront, navigation bar, content pages and blog. You'll add in product pages later with your products. Your content should focus on branding and marketing your products. Your navigation needs to be effective and easy=to-use. If you decide to have a blog, you should start getting content up on the blog before your site goes live.

2. Build Out Product Pages

You need to maximize your product's sellability by including production descriptions, bullet lists with specifications, images and sku numbers. These are the basics to creating a dynamic product page. Images are necessity to selling online. Pricing details should be clearly displayed with quantity and color options. You can use tabs to organize your specifications, product description and other information like return policy or reviews.

3. Set Up Your Store for Success

Stores on WooCommerce have a variety of options to market and promote products. You can set up all kinds of hourly, daily, weekly and monthly deals. You can also add complimentary product images on product pages to get your customers interested in companion products and upgrade their purchases. Once you have these extras, the last key is the checkout.

4. Simple Checkout Process

Your online store needs to have a simple one or two-click checkout process. Most newer shops should not try to make customers register at first. Instead, you can provide them with a guest checkout option and an optional way to sign up during the checkout process. Lowering your bounce off rate in checkout is essential to doing well and selling more products. In addition, customers need to know that you have a secure checkout. SSL certificates, Truste, WebTrust, Better Business Bureau rating and displayed payment methods at the bottom of your store page can make this more clear.

Setting up your business on WordPress is a rather quick process, but a lot goes into creating the ultimate ecommerce online store. If you want help creating your ecommerce storefront, you should talk to the ecommerce team at Virtual Stacks at 1-877-368-4448.

Follow & Like:
20