Showcasing at the top of SERPs (Search Engine Results Page) can be a lengthy process that requires patience, perseverance, and investment. If you can not wait for an organic SEO strategy to pan out, (maybe you have a new sale going on for a week, or you need to hit a certain number of downloads quickly) pay per click ads are a results-driven and timely solution.
You only pay when your ad and/or backlink to your website is clicked, and you can target who sees your ad based on demographics and archetypes, so if you're selling a product that is typically purchased by Mothers who live in suburbs, you can make sure that Moms are doing the clicking.
The paid searches are not complicated to set up, but their placement can be tricky, and often involve a specific strategy and consistent attention in order to see results. At Virtual Stacks Systems, we can help you make the most out of any pay-per-click ad campaign you wish to run, be it on Google Adwords, Facebook Ads, Promoted Tweets, YELP ads, WAZE ads, and more.
Pay-Per-Click (PPC) Advertising
PPC (or pay per click) is arguably the only way for a new business (large or small) to build their brand and scale their online presence quickly. Whether you are launching a new product, adding a new location or just opening up shop, PPC ads are your ticket to attracting new customers within the first month. Over time, when paired with an effective SEO campaign, PPC can be managed to grown scale your business long-term.
Virtual Stacks is committed to helping our customers develop effective PPC campaigns – on every platform, including Google, Yahoo, Facebook, Bing and more. We write the ads, design the banners/graphics and manage your ad spend on a daily basis – to ensure you have the lowest possible Cost Per Click.
“It’s much easier to double your business by doubling your conversion rate than doubling your traffic.” – Bryan Eisenberg
• Search ads account for $9.1 Billion, or 39 percent, of total online advertising revenue*
• PPC ads generated an average of $11.8 Billion in revenue*
• 52% of paid search clicks are from mobile devices**
• 7 out of 10 mobile searches make calls from Google Direct**
* According to the 2014 Interactive Advertising Bureau (IAB) Report
**According to a 2016 Trend Statistics Report