Capitalizing What's Trending
Are You Marketing to What’s Trending?
Every single business, from the large corporation to six year old Susie’s Lemonade stand, is paying attention to the marketing of their products or services. With so many great strategies out there, from having marketing reps in the street to having the best website hosting provider, running any organization without consideration for getting seen by at least one person is a futile waste of time.
Brand marketing strategies will vary among companies and the outcomes will fluctuate but as long as you designate a few specific focal points, you can structure your strategy to capitalize via any avenue. These days, one of the most effective strategies, both organic & online, is to keep at least some of the marketing focus on what's trending in your target market.
Have you ever seen a vendor setting up shop at your favorite festival and wondered “Why bother?!” when what they are selling has no bearing on the event? Well, marketing is marketing! Any correlation can be harnessed to bring about:
Effective Target Market Positioning
Expanded Audience (outside of originally targeted market)
As long as your Return on investment (ROI) is favorable, any marketing strategy is a good one. It is similar to the saying: “Any PR is good PR.”
A major misconception in the cost of marketing to the masses is that only one strategy can work at a time. Your Marketing & Sales department can send a thousand Sales Reps out into the field and STILL need an attractive website with a solid digital presence. Overlapping an organic marketing plan with a digital one is an incredibly lucrative practice that ensures widespread growth.
Let’s go back to our darling little Susie. She wants to set up her Lemonade Stand at Coachella. So she sends her big brother (because 6 year olds aren’t allowed at annual big name music festivals; that would be silly!).
Brother Tim thinks it is ridiculous but is wrapped around her finger so he gives it a try. As a joke, he creates a sign that reads:
“My Baby Sister Is Making Me Sell Her Refreshing Lemonade. So Come & Get It!”
He decides to set up shop near the most populated area and sure enough, he is pretty successful the first day. He is amazed! The whole time customers are laughing and taking pictures and SnapChating it as they quench their thirst under the hot California sun.
By the second day, he has generated a line with multiple requests/offers to tag the business’ website or social media pages. Uh oh. Tim has nothing to offer them to showcase the business so he takes down their information promising to reach out to them soon. This is why enacting multiple marketing strategies is such a pertinent tactic.
Upon returning home, he tells Susie all about it and they decide they need an online presence. They see a Virtual Stacks ad on the internet and wisely purchase cloud-based website hosting with Search Engine Optimization (SEO) package that includes social media management.
Outside of school work, they work hard marketing all year and when big brother Tim returns to the music festival armed with a stronger virtual identity, festival goers are instantly lined up waiting to meet the company they’ve been hearing about (and from) all year!