Eight Ways to Improve Your Website’s User Engagement

Eight Ways to Improve Your Website’s User Engagement

Website user engagement is one of the most vital factors that determine the ranking – and the success – of your site. There is a tremendous amount of competition on the internet, where every website is vying for the top spot on search engines, but not all of them achieve success. Even if the traffic on your website is high, it will not make much of a difference if visitors don’t take the desired actions.

User engagement is the crucial first step to start the conversion process. You need to first engage with your target audience, and only then can you convince them to buy your product or service. Also, visitors who fail to quickly find what they’re looking for – or simply don’t like the appearance of your website – leave after viewing just one page, resulting in a high bounce rate.

According to a study by Microsoft, the average human attention span is now eight seconds – four seconds less than what it was in the year 2000. If eight seconds is all you have to impress and attract customers, it is all the more essential that you pay a lot of attention to user engagement.

Why is user engagement so important?

It helps promote familiarity and increases loyalty – The more users engage with your material, the more they integrate with your brand community. The more you become familiar, the more are the chances that they would be loyal to your brand.

It increases visibility – Engagement increases your visibility, which means you get a wider audience.

It means your content is more effective – The more engagement your content generates, the more it is able to generate leads and sales.

Eight ways to increase your website’s user experience

There are various ways you can increase the user experience of your customers. Here are the eight most effective:

1. Increase the load speed of your website – Visitors have no patience with slow-loading web pages. According to a study by digital performance management company SOASTA, bounce rates increased by as much as 56% for pages that loaded just one second slower than pages that loaded in 2.4 seconds. As discussed in our February 28, 2018 blog post, Why Your Website Needs to be Up to Speed, website speed is vital to providing a good user experience – just as important as user-friendliness and site reliability. To owners of ecommerce websites, speed continues to increase as a factor in conversion rates.

2. Make sure you have a responsive design – As discussed in our blog post of March 26, 2018, Mobile-First Indexing is Coming: Is Your Website Ready, Google is now rolling out its transition of using the mobile version of web pages – instead of the desktop version – for indexing and ranking. According to Statista, mobile internet traffic accounted for 42.41% of all internet traffic in North America by August, 2017. Optimizing for mobile is no longer a nice extra – it’s essential to survival. Which segues into Number Three:

3. Make your website easy to navigate – It is a serious problem if your visitors leave your site because they’re unable to find what they want. Hard-to-navigate websites lead to high bounce rates. Organize your navigation menu clearly so that it is easy for users (especially mobile users) to reach their destination. Make your navigation bar readily accessible and organize categories in a clean, logical manner.

4. Improve your internal linking and display related content – It becomes easier for your users to navigate your website when you improve your internal linking structure. Proper internal linking can also improve your SEO rankings. An improved SEO ranking and easy to navigate website will increase your page views and reduce your bounce rates, which improves website user engagement. Make sure that the links have descriptive anchor texts, they are specific and relevant, and they reach a new destination.

5. Add video – Video is an excellent way to increase visitor engagement. As noted in our December 26, 2016 blog post, Add Video to Your Content Marketing Plan, video increases your SEO, as well as your chance of a front page Google result by 53 times. Google is paying more attention to video and placing it in prime real estate on the search engine results pages (SERPs).

6. Collect email addresses – Website user engagement is not just about making visitors come to your site once – you need to find ways to make them repeat visitors. Use inbound marketing principles to collect email addresses in order to supply prospective and existing customers with fresh, relevant content – such as white papers, case studies and survey results. Or put them on your mailing list for alerts to sales and/or special offers. Keep in mind, however, that many people have “email fatigue,” and may be less likely to opt in due to heavy bombardment with emails from other businesses they engage with. Take home-message: if you want someone’s email address, you need to offer something they consider worthwhile.

7. Know what your audience wants – Knowing the preferences and values of your audience is another way of increasing website user engagement, and you can do it by conducting a survey. You can use the survey to find out what your customers want from your business, their likes and dislikes, and suggestions. This will help you generate relevant, well-received website content.

8. Add a search box in a prominent place – The top left is ideal for the desktop version of your website, but since the emphasis is now on mobile-first design, top of the screen is the only logical location. Add a drop-down menu if it will improve the search experience for your website’s visitors. According to econsultancy, up to 30% of visitors on ecommerce sites will use the site search box, and each of these users is showing a possible intent to purchase by entering product names or codes.

Creating a website that provides seamless integration of elements that create optimum user engagement will achieve the best results. Virtual Stacks Systems offers comprehensive website design, website redesign, SEO, hosting and video production services. Contact us to learn more.

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What is GDPR? Does Your Website Need to Be GDPR Compliant?

Ready or Not, Here Comes GDPR: What You Need to Know – and Do – to be Compliant

You’ve probably heard about the European Union’s (EU) General Data Protection Regulation (GDPR) that takes effect on May 25. Although it’s receiving scant attention in the news, GDPR is sounding a depth charge among American companies as it implements sweeping changes on businesses that deal with customer data – which may very well include yours. In other words, GDPR compliance isn’t just for EU-based companies. Here’s what you need to know.

What is GDPR?

In TechRepublic’s cut-to-the-chase terms, the GDPR was put in place to protect the personal data of EU residents and affects any business that has customers located in the EU. There is no restriction based on location, company size or scope of business, meaning any entity with an internet presence could be affected. As reported by TechRepublic’s Brandon Vigliarolo, fines for non-compliance will be high. Any service offered to an EU resident – regardless of whether the service is free and which country hosts its servers – has to play by the rules.

The Big Difference

Calling the GDPR a “seismic shift in the digital information space,” Kimberly Simpson – regional director of the National Association of Corporate Directors (NACD) – noted the major differences in the approach to collecting personal data in the United States and the EU.

“In the U.S., personal information is often collected as a matter of course, with only an ‘opt out’ offered to consumers. By contrast, GDPR requires that in order to collect information from EU data subjects, an affirmative ‘opt in’ consent must be obtained that clearly specifies how the data will be used. Privacy policies must match. Then, once information is obtained, the EU data subject has the right to request that his or her data be deleted; that is, to invoke the right ‘to be forgotten.’ Incorrect information must be corrected upon request. These rights may seem simple enough, but when data is held in multiple locations, developing a process to handle such requests may be quite difficult.”

WordPress & GDPR Compliance

As implied in all this, a key part of GDPR is the business’ responsibility to secure customer data and websites to prevent data breaches, phishing and other forms of malicious online activity. Search Engine Watch turned attention to WordPress, noting that estimates show WordPress is used by 25-40% of the internet – and given its widespread popularity and usage, it is a prime target for hackers.

WordPress is prepared for GDPR, introducing its GDPR Compliance Team and providing information on how WordPress is paving the way with new privacy tools.

The GDPR Compliance Team is focusing on four main areas:

• Adding functionality to assist site owners in creating comprehensive privacy policies for their websites.

• Creating guidelines for plugins to become GDPR ready.

• Adding administration tools to facilitate compliance and encourage user privacy in general.

• Adding documentation to educate site owners on privacy, the main GDPR compliance requirements and on how to use the new privacy tools.

WordPress has also added a roadmap for adding privacy tools to core. These tools will help website owners comply with GDPR and other privacy laws and requirements.

Social Media Marketing and GDPR Compliance

Social media marketers now need to ensure that the data they collect – as well as how they collect the data – from EU members is GDPR complaint. According to Social Media Examiner, collection of personal data from an EU resident requires obtaining explicit consent, which generally means that the consent should be:

Voluntary – Have the user take affirmative action.

Specific and informed – Make sure people are aware of what you’re collecting, how it’s being used, and whom it may be shared with.

Unambiguous – Don’t disguise with redirects to terms of service overflowing with legal jargon.

Ready or Not, Here it Comes!

However, many organizations are still not ready. According to Crowd Research Partners’ 2018 GDPR Compliance Report, only 40% of organizations are either GDPR compliant or well on their way to compliance by this month’s deadline. Other key findings include:

• A whopping 60% of organizations are at risk of missing the GDPR deadline. Only 7% of surveyed organizations say they are in full compliance with GDPR requirements today, and 33% state they are well on their way to compliance deadline.

• While 80% confirm GDPR is a top priority for their organization, only half say they are knowledgeable about the data privacy legislation or have deep expertise; an alarming 25% have no or only very limited knowledge of the law.

• The primary compliance challenges are lack of expert staff (43%), closely followed by lack of budget (40%), and a limited understanding of GDPR regulations (31%). A majority of 56% expect their organization’s data governance budget to increase to deal with GDPR challenges.

Becoming GDPR compliant doesn’t need to be an overwhelming process. Virtual Stacks Systems offers comprehensive web design, web hosting and social media marketing services that can help you make compliance seamless. Contact us to learn more.

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Using Smart Web Design to Boost Your Conversion Rates


Using Smart Web Design to Boost Your Conversion Rates

There’s an old saying, “All dressed up and nowhere to go.” The pitiful image this evokes all too often applies to websites that seem appealing to the eye, but fail to convert visitors to customers. If your company’s website was designed or redesigned with the main goal of maximizing traffic – with the assumption that more eyeballs would result in more sales – you may be wondering what went wrong. Unfortunately, increased traffic has no value if most of those visitors leave without taking the first step into the conversion funnel by downloading your informative white paper, or completing a transaction. Conversion web design makes the difference between a website that boosts conversion rates and your bottom line, and one that may actually be working against you.

Web design that drives conversion rates and sales begins with a fundamental understanding of your website’s purpose. No matter what you’re selling or how you’re selling it, keep in mind that your website is a sales tool – not just a fancy online brochure. Working from this premise, you can begin to see the design and performance elements necessary to build a website that does the heavy lifting.

Also keep in mind that people are now more likely to access your site from a mobile device than a laptop or desktop computer – which means that every element on every page needs to work smarter and harder.

We went into detail about the importance of website design to conversion rates in one of our recent posts, How to Tell if Your Website Needs a Redesign.

To elaborate, here are a few design principles that help improve conversions.

Limit the number of choices that visitors to your site have - As reported by Barry Schwartz in Harvard Business Review, a landmark study was conducted by psychologists Sennea Iyengar and Mark Lepper in 2000. An excerpt from Schwartz’s report follows.

“On one day, shoppers at an upscale food market saw a display table with 24 varieties of gourmet jam. Those who sampled the spreads received a coupon for $1 off any jam. On another day, shoppers saw a similar table, except that only six varieties of the jam were on display. The large display attracted more interest than the small one. But when the time came to purchase, people who saw the large display were one-tenth as likely to buy as people who saw the small display.”

This behavior demonstrates Hick’s Law – named after British psychologist William Edmund Hick – which states that the time it takes for an individual to make a decision is directly proportionate to the possible choices that person has. In this case, action was lost in proportion to the number of jam varieties being presented. In the case of your website, limit the number of decisions that a visitor has to make in order to take the action you intend.

Have a strong visual call to action - If you’re doing inbound marketing and want visitors to download a case study, white paper, infographic, etc., make sure the download button is easy to see, and related graphics and text deliver a strong message instead of visually blending in with other text, graphics and photos. While text-heavy CTAs discourage action, those erring on the minimalist side may provide too little motivation for a potential lead to click.

For ecommerce sites, avoid a cluttered appearance - A common mistake is feeling the need to put as much information – photos, descriptions, etc. – as possible on the page. However, this often has the opposite effect, with visitors unable to cut through the clutter and giving up. Go for a clean layout, with large product images and clearly stated features and benefits.

Follow the 8 second rule - Yes, studies have shown that you have only eight seconds to get a visitor’s attention. Use the limited time wisely by using a benefit-driven headline, the previously-mentioned strong CTA and – if possible and highly recommended – video content.

State your value proposition -  Why should visitors want to download your white paper? Use power words and tell visitors how your white paper will help them do business better – how they’d be missing out on tips and insights for getting the competitive edge if they don’t. Of course, for this insight, they enter your conversion funnel, taking the first step in allowing you to build a relationship that will hopefully result in gaining their business. Assuming your white paper – and your company – lives up to its value proposition, you’ll increase your chance for them to say yes!

Make it fast! - Also as discussed in our February 28, 2018 blog post, The Importance of Getting Your Website Up to Speed, Google’s engineers have found that potential customers will visit a site less often if it’s slower than that of a close competitor’s by more than 250 milliseconds. According to a study by the Aberdeen Group, a one-second delay in page load time results in a 7% reduction in conversions.

We’ve only scratched the surface on web design to boost conversions. And again, the recent dominance of mobile is changing the game as we read these words. Our web design team at Virtual Stacks Systems is at the forefront of these rapid developments, ready to incorporate them into a website that can help your business reach its sales and growth objectives. Contact us to learn more.

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Mobile-First Indexing Is Coming: Is Your Website Ready


Is Your Business Website Ready for Mobile-first Indexing?

The day of reckoning is upon us. On March 26, Google began its great rollout of mobile-first indexing. And websites that are not optimized for mobile shall know the great pain of plummeting search engine rankings. As mobile views continue to overtake desktop views, websites must be mobile responsive. According to TechCrunch, the majority of people who use Google search now do so from mobile devices, and have done so since 2015. Lagging behind is no longer an option for businesses that want to be visible and competitive.

Google's Mobile-first Indexing: A Brief History of Mobile Overtaking Desktop

Google began to prioritize mobile sites in 2015 by boosting the rank of mobile-friendly webpages on mobile search results. The following year, Google detailed its plan to change the way its search index operates, explaining how its algorithms would eventually be shifted to use the mobile version of a website’s content to index its pages – as well as to understand its structured data and to show snippets from the site in the Google search results. 

In December 2017, Google began transitioning a small handful of sites to mobile-first indexing, but did not identify which ones had made the move.

Now, the rollout is officially underway. To avoid misunderstanding, Google explains that it will still have only one index for search results – the mobile-first index is not separate. This means that Google will look to a website’s mobile web pages first to index your website, not the desktop version – so change your mindset about the latter being the “real” version of your site that gets all the SEO, content, and structured data markup attention, and the former being an afterthought.

Google likens this switch to the move from analog to digital

 

In a related development, Google recently announced that starting this July, page speed will also be a ranking factor for mobile searches, with slow-loading content being downranked. Don’t say we didn’t warn you in our blog post of February 28, “The Importance of Getting Your Website Up to Speed!

Mobile Responsive Website Design: Ensuring Your Business is Ready

Continuing with our self-reference, our blog post of March 7, “How to Tell if Your Website Needs a Redesign,” discussed how a responsive website that changes based on the needs of the users and the device they’re viewing it on is mandatory.

Responsive web design allows a website to respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from laptop to mobile devices, the website automatically accommodates for resolution, image size and scripting abilities.

Responsive web design gives visitors a seamless user experience (UX) on all mobile devices. Orlando SEO, Orlando Digital Marketing, Orlando Web Design, Best Lake Mary SEO Company

According to Google, 61% of users are highly unlikely to return to a website that doesn’t work well on mobile, with 40% moving on to visit a competitor’s site. Couple this intrinsic drawback with diminished rankings from not having a website optimized for mobile-first indexing, and you can see how detrimental a non-mobile responsive website can be to your bottom line.

SEMRush offers the following advice for getting your website ready for mobile-first indexing:

• Aim for a loading speed of less than two seconds.
• Make sure your content is the same from desktop to mobile.
• Be aware that there is no longer a need to block CSS, JavaScript or images.
• Consider including expendable content on your mobile site – such as accordions, expandable boxes and content hidden in tabs. While this wasn’t weighted very high on desktop sites, it will be on mobile.

Of course, the best way to ensure your website is ready for this transformation is to work with a web design company that keeps up-to-date with industry changes. Virtual Stacks Systems is a full-service digital marketing company with 25 years of experience that includes developing websites for a wide range of businesses and organizations. Contact us today, so you can be ready for high rankings tomorrow!

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Don’t Get Locked Out! Why Your Website Needs SSL


Don't Get Locked Out! Why Your Website Needs SSL - Even if You Don’t Think it Does

It seems that every week brings news about yet another high-profile hack or data breach exposing the personal information of millions of people to cybercriminals. While the increasing occurrence of such acts has inspired a thriving industry based on data protection, there is one common – yet powerful – security technology proven to prevent identity theft and other types of online crime: Secure Sockets Layer (SSL). Here, we provide a look at the basics of SSL technology, why you should use it even if your website isn’t for ecommerce, and its advantages beyond security.

SSL is the industry standard used by millions of websites in protecting online transactions with their customers. In order to meet Payment Card Industry (PCI) compliance, an online business needs an SSL certificate with the proper encryption of at least 128-bit. PCI standards verify that the SSL certificate is from a trusted source, uses the right strength of encryption and provides a private connection on any page that requires customers to enter personal information. Without a certificate that meets these standards, a site won’t be able to take credit card payments.

SSL is also essential in gaining customer trust in the integrity of your business by guarding against phishing emails, which contain links that lead unsuspecting customers to a convincing replica of an otherwise reputable site. Often disguised as advertisements or shipping confirmations, these emails attempt to get credit card information. When customers don’t see the signs of security on a site, they’re more likely to navigate away without entering information. According to HubSpot research, up to 85% of website visitors will not continue browsing if a site is not secure.

How Does SSL Work?

Elegant in its simplicity, SSL establishes an encrypted link between a web server and a browser (such as an ecommerce website and browser), or between two servers (such as an application with personal identifiable information). This link ensures that all data transferred between the web server and browser or between two systems remains private and integral – preventing criminals from reading and modifying any transferred information, such as credit card numbers, other financial information, names, addresses and comparable personal details.

To be able to do this requires an SSL Certificate. SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. An SSL Certificate typically contains the domain name, as well as domain and company name; company address, city, state and country. It also will contain the expiration date of the Certificate and details of the Certification Authority responsible for the issuance of the Certificate.

During the process of creating an SSL Certificate, the web designer is prompted to answer a series of questions about the identity of the website and company. The web server then creates two cryptographic keys: a Private Key and a Public Key. The latter is placed into a Certificate Signing Request, which is submitted during the SSL Certificate application process. The Certification Authority then validates the details and issues a SSL Certificate. The web server then matches the issued SSL Certificate to the Private Key. The web server will then be able to establish an encrypted link between the website and customers’ web browsers.

When a certificate is successfully installed on a server, the application protocol (also known as HTTP) will change to HTTPs, where the ‘S’ stands for ‘secure.’ Depending on the type of certificate purchased and which browser is used, the browser will show a padlock or green bar on a website that has an SSL Certificate installed.

When a browser connects to a secure site, it retrieves the site’s SSL Certificate and check that it:

 Has not expired

 Has been issued by a Certification Authority the browser trusts

 That it is being used by the website for which it has been issued

If the SSL Certificate fails on any one of these checks, the browser will display a warning to the website visitor that the site is not secured by SSL.

How to get free SSL, Google Chrome SSL Warning, Google Blocking HTTP in July, Orlando SEO

SSL certificates are available online at a variety of annual fees, depending upon the CA and level of validation/protection desired.

One such CA, Let’s Encrypt, has issued more than 50 million active certificates at no cost – that is, for FREE– to further Let’s Encrypt commitment to encrypting the entire web. While web developers implement SSL themselves, professional web development companies (such as Virtual Stacks Systems) include it as part of their service offerings.

Google Sets an SSL Ultimatum Chrome Will Enforce It

With all the emphasis on personal information security, some business owners and decision-makers may think that SSL is only necessary for ecommerce websites. However, websites that have pages with a search box and/or forms for visitors to fill out and submit – such as to receive an ebook or whitepaper for lead generation purposes – are being strongly motivated by Google to enable SSL across the entire site.

Do I Need SSL Certificate, Get SSL, HTTPS Certificate, Chrome SSL Warning in Chrome

As of October 2017, version 62 Chrome began labeling HTTP pages as insecure if users can input any data which applies to any page with a search box. The browser shows the ‘Not secure’ warning when users type data into the HTTP sites. The expanded warnings for HTTP pages are intended to add pressure on site owners to acquire the necessary certificates and set up HTTPS on their web servers. The clock is ticking, as this July, Google will label all non-SSL websites insecure with the dreaded 'Not secure' warning in red, and although everything in SEO is debatable, no one can debate that the worst thing for your SEO is a website no one can visit! 

SSL Improves SEO – Plus the Take-home Message

Enabling SSL across the entire website provides an additional advantage: it’s good for SEO. According to Google Webmaster Trends Analysts Zineb Ait Bahajji and Gary Illyes, SSL is part of Google’s search ranking algorithm. In addition, Google has publicly stated that two websites that are otherwise equal in search results, if one has SSL enabled it may receive a rank boost to outweigh the other – providing a clear benefit to enabling SSL on your website and across all content. In fact, SEMrush.com lists SSL as one of the top 10 ranking factors in its 2017 ranking factor study.

CAs recognize and promote the SEO benefit as well. For example, the Enterprise EV SSL/TLS Certificate offered by SSL.com lists “Improves Search Engine Rankings” as a feature – and, of course, an incentive to purchase this premium security level.

To recap, SSL provides secure data transfer for online transactions to protect consumers and businesses, helps prevent existing or potential customers from falling victim to phishing schemes, prevents red flags from being raised about your website and boosts SEO. To ensure the best win-win scenario for your business, our web development team at Virtual Stacks Systems can answer your questions about SSL. Contact us to learn what we have to offer.

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How to Tell If Your Website Needs a Redesign


How to Tell If Your Website Needs a Redesign

Your website is more than the face of your business online – it is your 24/7 salesperson. So imagine if your salesperson was poorly groomed, lacked the tools and technology to properly represent your company to prospects, and couldn’t answer relevant questions or easily conduct transactions. You’d be looking for a new salesperson, right? Should your website fit this dismal description, consider redesigning it using today’s best practices to generate leads, improve conversion rates and nurture customer relationships.

7 Signs It’s Time for a Website Redesign

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1- Your website delivers a poor user experience – User experience (UX) is a critical factor in website design. A site that’s difficult to navigate, has slow load times or is too complex will lose visitors – most likely to your competitors. In fact, 88% of online consumers are less likely to return to a website after a bad experience.

Other contributing factors to poor UX include broken links, outdated offers and a layout that isn’t optimized for the latest browsers. Links to pages that no longer exist and weren’t properly redirected is an all-too common offense. Poor shopping cart performance – as well as an overly-complex checkout protocol – on ecommerce sites is a common cause of user discontent.

Because it is sometimes hard to look at your own website objectively, put yourself in the place of your target audience. Identify their buyer personas – which will give you insight into their goals and behaviors – and think of what actions you want them to complete when visiting your site. Also, visit your competitors’ websites to see what features and functionalities they incorporate. If you see your site is lagging, your visitors will likely be fewer and farther between.

2- Your website appears outdated – In extreme cases, the web design in-joke, “1998 called – it wants its website back,” applies. But if you think you’re saving money by holding back on an update, consider the findings of Stanford University’s The Web Credibility Project, which reported that approximately 75% of people judge the credibility of your business based solely on the design of your website. That’s right – refusing to change with the times can actually cost your business in terms of lost customers, reduced sales/market share and an overall poor brand image.

3- Your website is not meeting the objectives of your business – Even if your website appears to be well-designed, it still may not result in the desired conversion rates (the sales funnel/customer journey from website visitor-to-lead-to customer). Review your site quarterly to see if it’s working toward your specific goals (for example, increased traffic, leads, etc.) It may be a matter of improving your landing pages and calls-to-action (CTA), or other conversion paths.

Considering that high conversion rates are desirable, a website that has high bounce rates (the number of visitors who leave your website after viewing just one page) and low conversion rates strongly indicates that a redesign is needed. Also, be sure that your website aligns with your current branding, value proposition and marketing and business strategies, as well as your product/service offerings.  

4- Your website is not ranking well in search engines – But let’s make this clear – we mean Google. The reasons may be numerous, yet interrelated. Perhaps your website wasn’t originally developed with search engine optimization (SEO) as a consideration, which is typical among amateur web designers (your brother-in-law, for example, who 'did it on the side' for you). However, the same often applies to advertising or marketing agencies that offer web design, but don’t specialize in it. Or the SEO that had been built into your website is outdated, as Google constantly changes its algorithms.

If your website was built with Flash, it definitely needs to be redesigned – immediately. Once very popular, Flash is unreadable by Google and other search engines – which means your site’s pages are, for all practical SEO purposes, invisible. Flash also is not supported on such devices as iPhones and iPads.

5-  Your website is not mobile-responsive – Consumers expect a seamless UX on all mobile devices. Period. Otherwise, you’ll lose out on leads and customers. According to Google, 61% of users are highly unlikely to return to a website that doesn’t work well on mobile, with 40% moving on to visit a competitor’s site.

WEB DESIGN

6- Your website’s content is poor quality – The content marketing adage, “Content is King” holds true. Visitors respond favorably to well-written copy and attractive photos and graphics. Landing pages should have a specific focus and CTA.

7- Are you blogging? If your website doesn’t include a blog, you’re missing a valuable opportunity to improve SEO, as Google rewards fresh content on websites with higher rankings! A blog also helps your business connect with readers and customers by giving them worthwhile information about your business and industry – and, in turn, builds customer relationships while helping to establish you as an expert or thought-leader.

Should any of the above situations apply to your website, leave your brother-in-law to his day job. Virtual Stacks Systems provides comprehensive website services that include redesign, website audit, company rebranding, content writing and digital marketing. With more than two decades of experience in the software industry, we know how to develop a successful online strategy. Contact us today to learn more.

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