Mobile-First Indexing Is Coming: Is Your Website Ready


Is Your Business Website Ready for Mobile-first Indexing?

The day of reckoning is upon us. On March 26, Google began its great rollout of mobile-first indexing. And websites that are not optimized for mobile shall know the great pain of plummeting search engine rankings. As mobile views continue to overtake desktop views, websites must be mobile responsive. According to TechCrunch, the majority of people who use Google search now do so from mobile devices, and have done so since 2015. Lagging behind is no longer an option for businesses that want to be visible and competitive.

Google's Mobile-first Indexing: A Brief History of Mobile Overtaking Desktop

Google began to prioritize mobile sites in 2015 by boosting the rank of mobile-friendly webpages on mobile search results. The following year, Google detailed its plan to change the way its search index operates, explaining how its algorithms would eventually be shifted to use the mobile version of a website’s content to index its pages – as well as to understand its structured data and to show snippets from the site in the Google search results. 

In December 2017, Google began transitioning a small handful of sites to mobile-first indexing, but did not identify which ones had made the move.

Now, the rollout is officially underway. To avoid misunderstanding, Google explains that it will still have only one index for search results – the mobile-first index is not separate. This means that Google will look to a website’s mobile web pages first to index your website, not the desktop version – so change your mindset about the latter being the “real” version of your site that gets all the SEO, content, and structured data markup attention, and the former being an afterthought.

Google likens this switch to the move from analog to digital

 

In a related development, Google recently announced that starting this July, page speed will also be a ranking factor for mobile searches, with slow-loading content being downranked. Don’t say we didn’t warn you in our blog post of February 28, “The Importance of Getting Your Website Up to Speed!

Mobile Responsive Website Design: Ensuring Your Business is Ready

Continuing with our self-reference, our blog post of March 7, “How to Tell if Your Website Needs a Redesign,” discussed how a responsive website that changes based on the needs of the users and the device they’re viewing it on is mandatory.

Responsive web design allows a website to respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from laptop to mobile devices, the website automatically accommodates for resolution, image size and scripting abilities.

Responsive web design gives visitors a seamless user experience (UX) on all mobile devices. Orlando SEO, Orlando Digital Marketing, Orlando Web Design, Best Lake Mary SEO Company

According to Google, 61% of users are highly unlikely to return to a website that doesn’t work well on mobile, with 40% moving on to visit a competitor’s site. Couple this intrinsic drawback with diminished rankings from not having a website optimized for mobile-first indexing, and you can see how detrimental a non-mobile responsive website can be to your bottom line.

SEMRush offers the following advice for getting your website ready for mobile-first indexing:

• Aim for a loading speed of less than two seconds.
• Make sure your content is the same from desktop to mobile.
• Be aware that there is no longer a need to block CSS, JavaScript or images.
• Consider including expendable content on your mobile site – such as accordions, expandable boxes and content hidden in tabs. While this wasn’t weighted very high on desktop sites, it will be on mobile.

Of course, the best way to ensure your website is ready for this transformation is to work with a web design company that keeps up-to-date with industry changes. Virtual Stacks Systems is a full-service digital marketing company with 25 years of experience that includes developing websites for a wide range of businesses and organizations. Contact us today, so you can be ready for high rankings tomorrow!

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Don’t Get Locked Out! Why Your Website Needs SSL


Don't Get Locked Out! Why Your Website Needs SSL - Even if You Don’t Think it Does

It seems that every week brings news about yet another high-profile hack or data breach exposing the personal information of millions of people to cybercriminals. While the increasing occurrence of such acts has inspired a thriving industry based on data protection, there is one common – yet powerful – security technology proven to prevent identity theft and other types of online crime: Secure Sockets Layer (SSL). Here, we provide a look at the basics of SSL technology, why you should use it even if your website isn’t for ecommerce, and its advantages beyond security.

SSL is the industry standard used by millions of websites in protecting online transactions with their customers. In order to meet Payment Card Industry (PCI) compliance, an online business needs an SSL certificate with the proper encryption of at least 128-bit. PCI standards verify that the SSL certificate is from a trusted source, uses the right strength of encryption and provides a private connection on any page that requires customers to enter personal information. Without a certificate that meets these standards, a site won’t be able to take credit card payments.

SSL is also essential in gaining customer trust in the integrity of your business by guarding against phishing emails, which contain links that lead unsuspecting customers to a convincing replica of an otherwise reputable site. Often disguised as advertisements or shipping confirmations, these emails attempt to get credit card information. When customers don’t see the signs of security on a site, they’re more likely to navigate away without entering information. According to HubSpot research, up to 85% of website visitors will not continue browsing if a site is not secure.

How Does SSL Work?

Elegant in its simplicity, SSL establishes an encrypted link between a web server and a browser (such as an ecommerce website and browser), or between two servers (such as an application with personal identifiable information). This link ensures that all data transferred between the web server and browser or between two systems remains private and integral – preventing criminals from reading and modifying any transferred information, such as credit card numbers, other financial information, names, addresses and comparable personal details.

To be able to do this requires an SSL Certificate. SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. An SSL Certificate typically contains the domain name, as well as domain and company name; company address, city, state and country. It also will contain the expiration date of the Certificate and details of the Certification Authority responsible for the issuance of the Certificate.

During the process of creating an SSL Certificate, the web designer is prompted to answer a series of questions about the identity of the website and company. The web server then creates two cryptographic keys: a Private Key and a Public Key. The latter is placed into a Certificate Signing Request, which is submitted during the SSL Certificate application process. The Certification Authority then validates the details and issues a SSL Certificate. The web server then matches the issued SSL Certificate to the Private Key. The web server will then be able to establish an encrypted link between the website and customers’ web browsers.

When a certificate is successfully installed on a server, the application protocol (also known as HTTP) will change to HTTPs, where the ‘S’ stands for ‘secure.’ Depending on the type of certificate purchased and which browser is used, the browser will show a padlock or green bar on a website that has an SSL Certificate installed.

When a browser connects to a secure site, it retrieves the site’s SSL Certificate and check that it:

 Has not expired

 Has been issued by a Certification Authority the browser trusts

 That it is being used by the website for which it has been issued

If the SSL Certificate fails on any one of these checks, the browser will display a warning to the website visitor that the site is not secured by SSL.

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SSL certificates are available online at a variety of annual fees, depending upon the CA and level of validation/protection desired.

One such CA, Let’s Encrypt, has issued more than 50 million active certificates at no cost – that is, for FREE– to further Let’s Encrypt commitment to encrypting the entire web. While web developers implement SSL themselves, professional web development companies (such as Virtual Stacks Systems) include it as part of their service offerings.

Google Sets an SSL Ultimatum Chrome Will Enforce It

With all the emphasis on personal information security, some business owners and decision-makers may think that SSL is only necessary for ecommerce websites. However, websites that have pages with a search box and/or forms for visitors to fill out and submit – such as to receive an ebook or whitepaper for lead generation purposes – are being strongly motivated by Google to enable SSL across the entire site.

Do I Need SSL Certificate, Get SSL, HTTPS Certificate, Chrome SSL Warning in Chrome

As of October 2017, version 62 Chrome began labeling HTTP pages as insecure if users can input any data which applies to any page with a search box. The browser shows the ‘Not secure’ warning when users type data into the HTTP sites. The expanded warnings for HTTP pages are intended to add pressure on site owners to acquire the necessary certificates and set up HTTPS on their web servers. The clock is ticking, as this July, Google will label all non-SSL websites insecure with the dreaded 'Not secure' warning in red, and although everything in SEO is debatable, no one can debate that the worst thing for your SEO is a website no one can visit! 

SSL Improves SEO – Plus the Take-home Message

Enabling SSL across the entire website provides an additional advantage: it’s good for SEO. According to Google Webmaster Trends Analysts Zineb Ait Bahajji and Gary Illyes, SSL is part of Google’s search ranking algorithm. In addition, Google has publicly stated that two websites that are otherwise equal in search results, if one has SSL enabled it may receive a rank boost to outweigh the other – providing a clear benefit to enabling SSL on your website and across all content. In fact, SEMrush.com lists SSL as one of the top 10 ranking factors in its 2017 ranking factor study.

CAs recognize and promote the SEO benefit as well. For example, the Enterprise EV SSL/TLS Certificate offered by SSL.com lists “Improves Search Engine Rankings” as a feature – and, of course, an incentive to purchase this premium security level.

To recap, SSL provides secure data transfer for online transactions to protect consumers and businesses, helps prevent existing or potential customers from falling victim to phishing schemes, prevents red flags from being raised about your website and boosts SEO. To ensure the best win-win scenario for your business, our web development team at Virtual Stacks Systems can answer your questions about SSL. Contact us to learn what we have to offer.

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How to Tell If Your Website Needs a Redesign


How to Tell If Your Website Needs a Redesign

Your website is more than the face of your business online – it is your 24/7 salesperson. So imagine if your salesperson was poorly groomed, lacked the tools and technology to properly represent your company to prospects, and couldn’t answer relevant questions or easily conduct transactions. You’d be looking for a new salesperson, right? Should your website fit this dismal description, consider redesigning it using today’s best practices to generate leads, improve conversion rates and nurture customer relationships.

7 Signs It’s Time for a Website Redesign

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1- Your website delivers a poor user experience – User experience (UX) is a critical factor in website design. A site that’s difficult to navigate, has slow load times or is too complex will lose visitors – most likely to your competitors. In fact, 88% of online consumers are less likely to return to a website after a bad experience.

Other contributing factors to poor UX include broken links, outdated offers and a layout that isn’t optimized for the latest browsers. Links to pages that no longer exist and weren’t properly redirected is an all-too common offense. Poor shopping cart performance – as well as an overly-complex checkout protocol – on ecommerce sites is a common cause of user discontent.

Because it is sometimes hard to look at your own website objectively, put yourself in the place of your target audience. Identify their buyer personas – which will give you insight into their goals and behaviors – and think of what actions you want them to complete when visiting your site. Also, visit your competitors’ websites to see what features and functionalities they incorporate. If you see your site is lagging, your visitors will likely be fewer and farther between.

2- Your website appears outdated – In extreme cases, the web design in-joke, “1998 called – it wants its website back,” applies. But if you think you’re saving money by holding back on an update, consider the findings of Stanford University’s The Web Credibility Project, which reported that approximately 75% of people judge the credibility of your business based solely on the design of your website. That’s right – refusing to change with the times can actually cost your business in terms of lost customers, reduced sales/market share and an overall poor brand image.

3- Your website is not meeting the objectives of your business – Even if your website appears to be well-designed, it still may not result in the desired conversion rates (the sales funnel/customer journey from website visitor-to-lead-to customer). Review your site quarterly to see if it’s working toward your specific goals (for example, increased traffic, leads, etc.) It may be a matter of improving your landing pages and calls-to-action (CTA), or other conversion paths.

Considering that high conversion rates are desirable, a website that has high bounce rates (the number of visitors who leave your website after viewing just one page) and low conversion rates strongly indicates that a redesign is needed. Also, be sure that your website aligns with your current branding, value proposition and marketing and business strategies, as well as your product/service offerings.  

4- Your website is not ranking well in search engines – But let’s make this clear – we mean Google. The reasons may be numerous, yet interrelated. Perhaps your website wasn’t originally developed with search engine optimization (SEO) as a consideration, which is typical among amateur web designers (your brother-in-law, for example, who 'did it on the side' for you). However, the same often applies to advertising or marketing agencies that offer web design, but don’t specialize in it. Or the SEO that had been built into your website is outdated, as Google constantly changes its algorithms.

If your website was built with Flash, it definitely needs to be redesigned – immediately. Once very popular, Flash is unreadable by Google and other search engines – which means your site’s pages are, for all practical SEO purposes, invisible. Flash also is not supported on such devices as iPhones and iPads.

5-  Your website is not mobile-responsive – Consumers expect a seamless UX on all mobile devices. Period. Otherwise, you’ll lose out on leads and customers. According to Google, 61% of users are highly unlikely to return to a website that doesn’t work well on mobile, with 40% moving on to visit a competitor’s site.

WEB DESIGN

6- Your website’s content is poor quality – The content marketing adage, “Content is King” holds true. Visitors respond favorably to well-written copy and attractive photos and graphics. Landing pages should have a specific focus and CTA.

7- Are you blogging? If your website doesn’t include a blog, you’re missing a valuable opportunity to improve SEO, as Google rewards fresh content on websites with higher rankings! A blog also helps your business connect with readers and customers by giving them worthwhile information about your business and industry – and, in turn, builds customer relationships while helping to establish you as an expert or thought-leader.

Should any of the above situations apply to your website, leave your brother-in-law to his day job. Virtual Stacks Systems provides comprehensive website services that include redesign, website audit, company rebranding, content writing and digital marketing. With more than two decades of experience in the software industry, we know how to develop a successful online strategy. Contact us today to learn more.

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Why Your Website Needs to be Up-to-Speed


Why Your Website Needs to be Up-to-Speed

Assuming that a critical mass of viewers of the 2018 Winter Olympics had only a passing knowledge of the sports and how they’re judged, the super giant slalom – or “super-G” – may have surprised many with the literally split-second timing by which victory or defeat was determined. But did you know that the same holds true for the speed of your website?

A too-slow site can cost you business in ways both overt (frustrated would-be customers giving up and visiting a competitor’s website) and subtle (negative indexation by Google – speaking of “super-G”). Here is what to keep front-of-mind when determining whether your website (which should be optimized for mobile – more about that later) has the speed it needs to give your enterprise the competitive edge.

Speed is Important to Everyone Even if your business doesn’t involve ecommerce, your website still exists to drive sales. Consumers looking for a pest control service expect fast-loading pages as much as those shopping for shoes. Pages with a longer load time have higher bounce rates (the percentage of visitors who leave the site after viewing only one page), as well as a lower average time spent on the page. Need we mention that visitors using a mobile device have even greater expectations of instantaneous results?

Also, Google has indicated that site speed is one of the signals its algorithm uses to rank pages. For those with just a passing acquaintance of tech-speak, site speed refers to the page speed for a sample of page views on a website. It is different from page speed – also known as page load time (the time it takes to fully display the content of a page) – or time to first byte (how long it takes a browser to receive the first byte of information from the web server).  Why is this important? Because Google may be measuring time to first byte when it considers page speed – and, in turn, your website’s page rankings.

Test Website SPeed, How to test Website Speed, Importance of Website Speed, Increase Page Load Times, How to speed up your WordPress

To test the speed of your website and diagnose errors that are slowing it down, try GT Metrix, and Google's PageSpeed Insights, we use them here at Virtual Stacks and they are trusted in our industry as go-to sources for accurate page speed testing.

Speed Improves the User Experience Back to the world of real-life consumers, website speed is vital to providing a good user experience – just as important as user-friendliness and site reliability. To owners of ecommerce websites, speed continues to increase as a factor in conversion rates. All of the most advanced conversion rate optimization (CRO) analytics won’t help your business if the website loads too slowly.

So what’s considered “slow” by the standards of online visitors? Returning to our opening super-G analogy, the average visitor will only tolerate a load time of up to two seconds. Google’s engineers have found that potential customers will visit a site less often if it’s slower than that of a close competitor’s by more than 250 milliseconds. Yes, you read that right – milliseconds. Among their other discoveries: even 400 milliseconds – literally the blink of an eye – is too long for website visitors to wait for a page to load.

Speed Moves Mobile ForwardWebsite visitors expect the same type of experience on their mobile device as they do on their computer. Yet according to Google, a web page can take nine seconds to load on a mobile phone. Even utilizing responsive web design – which automatically adjusts the display of the website according to the type of device accessing it – doesn’t guarantee faster load times.

Google appears to recognize the emergence of mobile as the predominate means of accessing the web as it continues to roll out its mobile-first indexing, using mobile content for all search rankings. Although called an “experiment,” it’s actually the first move in Google's planned shift to looking primarily at mobile content, rather than desktop, when deciding how to rank results. Search Engine Land recently reported that Google will move more sites to the mobile-first index in the coming weeks.

The Take-home Message An ecommerce website that provides a user-friendly experience – beginning with a fast load time – is better positioned to sustain a competitive advantage. From making customers happy to improving search engine rankings, website speed is now an even greater priority than ever. To be sure your organization is up-to-speed, our web development team at Virtual Stacks Systems can create a website/ecommerce site that will help your organization achieve its goals. Contact us today to learn more.

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Why You Should Hire a Professional Web Developer



Why You Should Hire a Professional Web Developer

In the digital age, having a professional website is like having a business card that tells your customers about your brand, mission statement, products, location, and how to contact you. A professional web designer is crucial to developing a website that will drive traffic, and show potential customers what your business is all about.

 

First Impressions Matter

Your website is often the first thing potential customers will see. Presenting a web page that is clean, orderly, and has a strong landing page will net you more potential customers than a poorly designed website or no website at all. In fact, a poor web presence can make customers feel distrustful of a product. According to the Score Association, a nonprofit business mentoring organization with US Business Administration support, half of all sales are lost when clients cannot find information about a product or service online.

 

Your Customers are Online

In March of 2017, there were 3.74 billion people online, which increased from 3.26 billion in 2016. However, a survey by the research firm Clutch found that over 30% of small businesses still do not have a website. And of those businesses with a website, only 17% have a website optimized for mobile. As a business owner, it is crucial to recognize that your customers are a part of those 3.74 billion people online and ensure that your website is optimized to catch their attention in the high traffic of the online world online.

 

A Professional Web Developer Knows What Customers Look For

A professional web developer knows from experience and training what customers are expecting to see on your landing page and how to keep them engaged. They know which design elements customers will respond to and how to keep a page looking modern and sleek.

 

It Will Save You Time

As a small business owner, you are working constantly and just don’t have the time necessary to learn how to design a quality website. It takes time to research the availability of a domain name, the best design platforms, and which design elements are optimal. This is all before the process of actually coding the site begins, and doesn’t even account for specialized pages that are necessary for e-commerce websites. A knowledgeable web design firm will build you a website more quickly than you can build one yourself.

 

It Can Fix Any Issues Your Website Has

 A professional web developer will know how to fix issues such as broken links, difficult to navigate pages and long loading times. They have an advanced knowledge of web coding and the resources to keep your page running smoothly. 25% of small business owners claim they don’t have a website because they lack the technical knowledge needed to build and maintain one. A professional web design firm will have the technical knowledge that may be preventing you from creating your site, and keep it running smoothly.

 

It Can Improve Local SEO & Global SEO 

Search Engine Optimization, or SEO, is how customers find your website. SEO allows for your website to be found on the largest search engines, which results in more clicks for your website and, as a result, bigger profits! A web development firm knows how to make your website SEO compliant, how to make it stand out locally, and how to structure your website so it performs well and keeps people coming back.

 

Virtual Stacks Systems

For a limited time, Virtual Stacks Systems will be offering web design services starting at only $399 a month. The website development experts at Virtual Stacks Systems will build your business a winning website that will increase your revenue, so call us today at 1-877-368-4446 for a free consultation.

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3 Super Simple Ways to Get More ROI from Your Web Development

With the ever-growing use of social media marketing and online portfolios, you may think websites are a thing of the past. That, or you might be neglecting your website in favor of your social media profiles. Who has the time to design and maintain a website, when posting to Instagram takes mere minutes?

But if you ask the most successful business owners, SEO experts, and web designers what they think? Well, you’ll likely receive an earful on why design matters, when it comes to your company’s website. 

Picture this...

You are walking through an outdoor shopping mall, looking for a gift for a friend. On your left, there is a brand new store. Through the window, it appears clean, modern, and well-organized. On your right, a store that sells similar items, but has a cluttered storefront. The sidewalk out front is littered with trash and grass clippings. A hand-written sign that reads “Sale! Sale! Sale!” in neon colors flutters in the wind. When given the option, are you going to choose the store on your right or on your left?

Why?

web developmentThink of a website, as a storefront. With the intent of making an online purchase, you have a relative idea of what you want to buy, what your budget is, and when you need it. A quick Google search yields a list of online retailers ready, willing and able to sell you what you are looking for. But how do you determine which to choose? Here’s a hint: it isn’t always the price, shipping cost, OR delivery date.

In a matter of milliseconds, users decide whether to stay on your website. You can have the greatest content in the world on your site, and it will not make them stay.  First impressions are everything, from the outdoor shopping mall to the thousands of e commerce hosting websites. Cluttered, non-intuitive, unattractive web design is a dirty digital storefront. No one will enter. No one will spend their money.

What are Visitors Looking For, Anyway?

web developmentKnowing what works for your individual website takes a bit of a time investment. In many cases, your website is never truly “finished”, but rather evolves as needed. However, to minimize the number of edits or tweaks your website will need, consider the following:

People enjoy visuals. Striking images, contrasting colors, memorable phrases, these all help grab a viewer’s attention. Content may be king, but you need a reason for people to look at the content, in the first place.

Here are things that tend to capture the attention of a website visitor:

1.  A Featured Image or Graphic. It should be large enough to appear “more important” than the rest of the information.
2.  Logo or another marker of your brand. These can include your brand’s specific colors, a prominent slogan, or even your company mascot.
3.  Navigation bars, menus, and maps.
4.  Headings, in large text
5.  A search box
6.  Contact information. After all, how else will people find you?

Above The Fold

web development“Above the Fold” refers to the content that appears on a page before you have to scroll. In the past, you wanted everything of importance to be at this location, otherwise, people would lose interest.

Thanks to parallax scrolling, things have changed a bit. It isn’t as big of a deal to force someone to scroll to get all the necessary content. That said, first impressions DO still matter. You still want to make sure that the most attractive aspects of your website are still above the fold.

Introduce Yourself via Your Website

Think of your website as a digital business card. You can only hand out so many business cards in person. A website, can reach anyone, anywhere, especially with the help of an internet marketing company. Design with that in mind. If you run a cupcake shop, you would not hand out an attorney-like business card. Instead, your card would appear much more lighthearted and whimsical. Let your design speak before your potential customers read a single word of content. It should be clear what service, product, or purpose you offer within seconds.

Using the example of a cupcake shop, think pastel colors, high-definition photos of your sweet treats, and a few dessert-related puns. Channel the experience of visiting your business into the website design.

I’m Here, Now What?

By bringing visitors to your site, you’ve already won half of the battle. The bad news is, you’ve only won half of the battle. Getting people to stay on your site can be a challenge, especially when some visitors are in a hurry and need only a short tidbit of information.

Prioritize the information on your site. Are there walls of text that would better serve as a small graphic? Can that graphic also include a button that directs the visitor elsewhere, for more information? Better yet, would the wall-of-text or graphic be better received as a video?

How about a call-to-action? If your site does not have one, this needs to be one of the first things you need to fix. Let your call-to-action be your one opportunity to take pride in telling people what to do. Call now? Sign Up? Subscribe? Whatever you want to make your visitors do, make the option easy and clear for all who visit, via a button, or animation. A shocking amount of websites fail to include a clear call-to-action and lose out on revenue because of it.

Design Matters on Mobile Devices, too!

Web design has both a direct and indirect effect on your search engine rankings. Directly, the appropriate use of keywords, links, and site structure all help Google and other search engines crawl your site.

web development

But search engines also rely on user metrics to determine the authority and credibility of a site. If your website design is user-friendly, and gains popularity through visits and links, over time it will rank higher. Visitors do not stick around on low-quality websites, and Google will recognize this.

Speaking of design’s impact on search engine ranking, do you know if your site is mobile friendly?

Besides the fact that the majority of search now takes place on a mobile device, Google has now included mobile friendliness into its ranking algorithm.

Not only does your site need to look great on a mobile device, it needs to be responsive. Choosing a responsive design from the jump allows you to have a website coded to adapt to any screen size. Alternatively, you could build a second mobile website using a mobile template, or custom mobile apps. The biggest drawback of this is: 1. The risk of running duplicate content and 2. Having your two nearly-identical websites competing against one another for ranking space. Save yourself the trouble and aim for mobile optimization, without the hassle of a second domain registration.

Gain the Trust of Your Visitors

Throwing a simple website online does not take a lot of time or money. Because of this, there are a lot of not-so-great websites out there. Perhaps even worse, there are a lot of attractive websites that are not very credible. A well-designed website helps build credibility with its visitors.

What it takes to create a credible-looking website:

1.  Provide an FAQ with well-thought-out answers
2.  Gain and Provide Citations - THIS CAN HELP BOOST YOUR SEARCH ENGINE RANKINGS AS WELL! 
3. Update Your Site Regularly- A not-so-recent date on the first page can be a big turn-off visitors. It implies your company is not up to a whole lot.
4.  Limit the Amount of White Space- Have some, but never too much. 

Like Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.”

Don’t be afraid to get opinions and be experimental with your website design, as long you cover the essentials. But you must be consistent. Your brand’s colors, logo, and preferred fonts need to be present.

Be wary of the things that can turn people off of a site like:

1.  Complex or Noisy Layouts
2.  Invasive Ads –Pop-ups or inappropriate content will drive people away, and fast.
3.  Small print
4.  Monochromatic/Minimal Design- Some sites thrive in greyscale and minimalist design, but most do not. Unless it serves the purpose of your business, step up your design.
5.  Slow Load Time- Avoid complex graphics and auto playing videos.

If these tips have forced you to question the quality of your website, before starting from scratch, consult Virtual Stacks Systems. From a full site redesign to Orlando SEO services, we can show you first hand why design matters, for your business.

 

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